Rosalía is living proof that you can take music your grandmother sang in a Catalan village and turn it into something the whole world wants to hear on Spotify. She took Spanish flamenco, known for its long, heavy, and dramatic tradition, and fused it with contemporary urban music, trap, reggaeton, electronic beats, and everything else she could think of.
The result? Two Grammy Awards, 11 Latin Grammy Awards, an album on Rolling Stone’s 500 Greatest Albums of All Time list, and first place in the hearts of a whole generation (both conservative audiences and new millennium kids), who didn’t even know they needed flamenco in their lives. Not bad for someone who started with just claps and castanets.
After leading Calvin Klein’s underwear campaign in September 2025 (with a live python, because clearly that was missing from her portfolio), the brand just recently announced that Rosalía is the face of the new Euphoria Elixir perfume line.
In other words, Calvin Klein understood something we all already know: If Rosalía can convince us to listen to flamenco in 2026, then persuading us to buy perfume is a small step.
The brand sought someone “embodying modern femininity, freedom of expression, and boundless self-confidence,” and Rosalía is exactly that. For them, she embodies the spirit of “Euphoria” through movement, performance, and emotional impact, which basically means she knows how to look amazing in a campaign and simultaneously sell millions of bottles. According to social media reports, the Solar Elixir version sold out within minutes of its launch, proving that when Rosalía does something, people rush to reach for their wallets.
The campaign, shot by Caroline Jacobs, features Rosalía in an elegant, sexy dress with a deep open back down to the hip area, leaving only a hint of matching black underwear. We assume it’s Calvin Klein underwear. If not, it’s the most expensive marketing mistake of the year.
The collection includes three perfumes with warm and addictive vanilla notes, each knowing exactly its specific role. Euphoria Solar Elixir, with fresh vanilla, juicy mango, and cedarwood – convinces you the day will be good even if it started so-so; Euphoria Majestic Elixir, with fresh vanilla, musk, and Ambret Absolute – does all the work for you when you enter a room; and Euphoria Bold Elixir, with roasted vanilla, smoked orchid, and oakwood – dominant, unique, and full of confidence (NIS 359 and your perfume).