Dozens of students participated this week in a festive UEFA Champions League viewing event at Ben-Gurion University. This was part of the launch of the international delivery app JUST EAT in Beersheba.
The students gathered at the university’s student house, where a giant screen was set up and pizzas and beers were distributed to participants. The event, held in collaboration with the Student Association, included a screening of a Champions League match and supported the brand’s activity in the city.
JUST EAT began operating in Beersheba at the beginning of the month, with a wide-ranging launch: from prominent collaborations with local entities, through on-the-ground activities, to a significant presence in entertainment hubs and campuses. According to JUST EAT, "The choice to launch specifically in Beersheba marks a clear statement. Beersheba is a central arena for growth and innovation. In a short time, JUST EAT has managed to establish a prominent local presence and offer the city’s residents a real and fresh alternative in the delivery market."