McDonald's Israel is entering the lifestyle market for the first time with a limited edition unisex pajama collection featuring prints of the iconic fries. The collection, intended for the whole family, comes in a Mini Me concept with sizes for both children and adults.
The pajamas are made of soft fleece fabric and are sold as a set including a shirt and pants, priced at NIS 89 ,including delivery to a nearby pickup point. The launch is accompanied by a digital campaign starring Omer Levy.
Korin Ketner, Chief Marketing Officer of McDonald's Israel, stated that the collection joins a global trend of expanding the brand's activity into the lifestyle domain, allowing the brand to meet consumers in new and surprising places. "The design expresses consumers' love for our iconic fries, one of the products most closely associated with McDonald's," she added.