The home design chain GOLF&CO and the culinary content brand FOODY are launching their first collaboration, as part of which a unique kitchen collection will be introduced, intended to enrich the home cooking experience. The collection offers a variety of pots, cooking and baking tools, chef’s knives, baking accessories and textiles – all under the concept: "Everything Foodies Need in the Kitchen".
This is an expansion of GOLF&CO’s kitchen category, and FOODY’s entry into the home kitchen constitutes a first step in implementing a strategy that connects culinary content, practical inspiration and meticulous design. The collection was developed from an understanding of the needs of home cooks, and offers a complete solution that balances functionality, aesthetics and ease of use.
Among the items in the collection are cooking pots with clean lines and an elegant finish that can be served directly to the table, professional chef’s knives with high-quality wooden handles, silicone tools in natural and soft shades, functional wooden utensils and various baking accessories. The textiles were also carefully selected to complete the kitchen experience.
Gil Zafrani, Deputy CEO and VP of Business Divisions at the GOLF Group, said: "The kitchen is often the heart of the home. FOODY as the leading content brand in the field of cooking in Israel is a natural partner for us. Together, a collection was created that connects practicality, aesthetics and inspiration, and offers a complete solution for today’s home kitchen".
Miki Zimet, founder of FOODY, added: "Our goal is to help Israelis cook delicious food at home, with confidence and enjoyment. Entering the kitchen itself, through a dedicated product collection, is a natural expansion of our activity and makes it possible to offer every cooking enthusiast the right tools for success, not just the inspiration".
The price range in the collection ranges from NIS 24.90 to NIS 649, and to mark the launch, up to 50% discount is offered.
The collection is available in the chain’s branches and on the website.