Hummus with looooots of toppings, Achla
The popular salad brand from Strauss launches two new boxes for the wide collection, and manages to surprise shelves that did not know it was still possible to surprise them.
The new series, in the format “Hummus with looooots of toppings”, justifies all the A’s with a present and emphasized combination based on hummus and topped with a spicy eggplant salad or hot matbucha. The ratio between the two salads is about two-thirds–one-third in favor of the hummus, and thus a very specific spread is created, mixed by its very nature, and successful as a user experience. It works well as a play of textures and consistencies, it is reliable in terms of what is spicy and what is less so and overall cute as a built-in addition of flavors.