Samsung announced the new Galaxy S26 models, and of course, pre-orders are already open. We checked prices across all major chains (Sunny, the official importer and owner of the Samsung store network, Dynamica, Partner, and Pelephone, as well as GoMobile). Among the five chains now listing Galaxy S26 prices in Israel, there are gaps, but they are not distributed "evenly" across the models: In the base models the differences are relatively small (tens of shekels), whereas in higher capacities the picture changes dramatically due to early pre-order promotions that effectively compare the cost of 256GB versus 512GB (a deal worth taking given soaring memory prices worldwide), and in the Ultra model, the 1TB storage price drops to a range usually reserved for the half-terabyte (512GB) capacity.
Let’s start with the market anchor: Sunny, the official importer, released the series price list in Israel and announced an early sale period from 25.2.26 to 11.3.26, with the general sale beginning on 11.3.26. During the pre-sale, Sunny offers storage upgrades – in the S26 and S26+ doubling storage from 256GB to 512GB at no extra cost, and in the Ultra, the option to go from 512GB to 1TB for an additional NIS 299.
Against this official price list, Partner and Dynamica show aggressive pricing in almost every configuration – mainly because their pre-order prices also compare 512GB versions to the 256GB price, and in the Ultra model, even reduce the 1TB to around NIS 5,478. Pelephone, by contrast, remains closer to Sunny’s official price list – and is sometimes even more expensive.
Before we get to the “hard” prices, it’s worth noting that there are also benefits beyond storage doubling, such as warranties, accessories, or discounted Samsung headphones for those interested, which are relevant too. But this article will focus only on the bottom line – how much the device will actually cost you and how much you will spend out of pocket.
So where is it cheapest to buy each model?
Galaxy S26 256GB – The lowest price is NIS 3,179 – and this is the case at both Partner and Dynamica. Sunny and Pelephone offer it at NIS 3,199. In other words: A small gap of NIS 20, but consistent.
Galaxy S26 512GB – For the higher storage of the base model, the gap is sharp: At Partner and Dynamica, the early pre-order price is still NIS 3,179 (meaning 512GB at the 256GB price), while at GoMobile it stands at NIS 2,899.
At Pelephone and Sunny, the price is around NIS 3,899 according to the official price list. Here we are already talking about a saving of roughly NIS 720 for those targeting 512GB.
Galaxy S26+ 256GB – For the lower storage of the mid-range Plus model, the small difference returns: The cheapest price is NIS 3,779 at Partner and Dynamica, versus NIS 3,799 at Sunny (and the price at Pelephone matches this).
Galaxy S26+ 512GB – The early pre-order at Partner and Dynamica keeps the price at NIS 3,779 – again, doubling storage at no extra cost. At Sunny, the official price list shows NIS 4,499, and at Pelephone it already climbs to NIS 4,549. GoMobile again offers a particularly low price for this model – NIS 3,499.
Galaxy S26 Ultra 256GB – The lowest price for the basic Ultra model is NIS 4,529 at Partner and Dynamica. Sunny and Pelephone offer it at NIS 4,549. Not a significant difference.
Galaxy S26 Ultra 512GB – This is one of the places where the promotion significantly affects the price: At Partner and Dynamica, the price remains NIS 4,529 (meaning still 512GB at the 256GB price), and at GoMobile it stands at NIS 4,199, a significant difference for the independent chain. At Sunny, the official price list is NIS 5,199, and at Pelephone NIS 5,249.
Galaxy S26 Ultra 1TB – The lowest price is NIS 5,098 at GoMobile and NIS 5,478 at Partner and Dynamica. At Sunny, the official price list is NIS 6,249, but the pre-order has a track that allows taking 512GB at its official price and then adding NIS 299 to reach 1TB, bringing Sunny’s effective price to about NIS 5,498, again a very small difference compared to Partner and Dynamica. According to its table, Pelephone remains at NIS 6,249.
The bottom line is that in the base models, the differences are small, but if you are targeting the mid-range Plus or high-end Ultra models, there is no doubt that GoMobile, Partner, and Dynamica offer the more aggressive and lower pricing compared to the official importer and Pelephone.