For the third time: The Israeli bag brand NOAM HAZAN is opening a pop-up store at Ramat Aviv Mall. The store, initially planned to open at the beginning of the month, will now operate from March 11 to 24.
The pop-up presents an opportunity for the brand - which primarily operates online - to meet customers face-to-face and showcase the new collection up close. Alongside the familiar bag models, new categories of wallets and jewelry will be presented for the first time.
Within the temporary store, shoppers will also be offered special gifts, including leather charms for bags, a designer scarf by the brand, and a lip balm with personalized engraving done on the spot.
The new collection continues the brand’s recognizable design line, emphasizing work with materials such as leather and suede, alongside a minimalist and clean approach. The pieces maintain a logo-free design, with recognition achieved through the lines, connections, and finish of the item itself.
Designer Noam Hazan recently showcased the collection in an international showroom during New York Fashion Week in February, gaining exposure among fashion industry professionals.
According to her, despite the challenging period in Israel, the decision to open the pop-up was made out of a desire to continue the annual tradition ahead of Passover.
“In a country like ours, the privilege of planning long-term almost doesn’t exist,” Hazan said. “But after months of preparation and collections created especially for this, I decided to open the pop-up and enable the meeting with customers.”
The brand’s item prices range from approximately NIS 500 to NIS 1,500.