Pelephone inaugurated a new branch at the Grand Canyon Beersheba and held a ribbon-cutting event, attended by senior executives of the company, Ilan Sigal, CEO of Pelephone, and Kineret Raubnov, VP of the Private Customers Division, and Moran Ben Abu, CEO of the Grand Canyon Beersheba.
The move is part of the continued investment of Pelephone in the southern region and expresses confidence in the growth and resilience of the city of Beersheba and its surroundings, with the aim of providing an innovative and advanced shopping and service experience.
"The opening of the new center in Beersheba is part of our commitment to be close to customers in the south and to continue investing in the region", said Kineret Raubnov, "It is important for us to offer an advanced, transparent and accessible service experience, with a personal and professional approach. We see the south as a significant region for us and will continue to strengthen our presence and service here."
The branch was designed in a modern and updated concept and includes dedicated mobile stations for a hands-on experience with a variety of devices, personal sales and service stations that allow for professional and tailored service for each customer, and for the first time also a repair laboratory with a transparent window facing the public, allowing viewing of the device treatment process and strengthening customers' sense of reliability and transparency.