HP Indigo, which develops and manufactures advanced digital printing technology in Ness Ziona and Kiryat Gat, has signed a massive deal with Shutterfly, the largest in its history, worth hundreds of millions of shekels.
This marks a global-scale achievement, especially given that the deal was concluded in the midst of the war. The buyer is one of the leading companies in the United States in personalized printing and photography products.
The agreement was originally expected to be signed during a visit by senior Shutterfly executives to Israel, but the visit was postponed due to the security situation. The deal joins a major agreement with ePac, announced earlier this year, highlighting a continued series of significant transactions.
As part of the agreement, Shutterfly will upgrade its inventory of B2-format industrial printing machines to the fifth-generation, advanced K120 model. The machine enables continuous industrial printing and increased capacity, improved productivity, and greater operational efficiency. The deal includes the purchase of machines, consumables, and services over the next three years.
The two companies have been collaborating for 25 years. HP Indigo is a global leader in the digital printing industry with a 70% market share, operating more than 7,500 printing presses in over 115 countries. It is accounts for approximately 0.5% of GDP and about 2% of high-tech exports, and employs more than 2,000 workers.
Noam Zilbershtein, CEO of the company, said: “When a customer of the scale of Shutterfly chooses to upgrade to our newest generation, it reflects both the direction of the market and our customers’ commitment to transforming the industry together with us. The fact that deals of this scale are being signed during times of conflict highlights the resilience of the Israeli industry.”