Late diagnosis: ADHD is not only for children – and it does not disappear in adulthood
Dr. Shirley Hershko, a senior expert in ADHD, diagnostician, researcher, and lecturer, emphasizes that the perception that this is only a childhood disorder is far from reality.
According to her, ADHD is a congenital neurological condition that accompanies a person throughout their entire life – and sometimes even intensifies in adulthood.
According to data presented by Hershko, about 5%–10% of the population deals with ADHD, many of whom are not diagnosed.
In these cases, significant consequences may arise, such as damage to self-esteem, difficulties in relationships, and an increased risk of depression and anxiety.
The difficulty becomes more pronounced with the transition to independent life, which includes the pressures of career, relationships, and parenting.
Many adults only discover at this stage that the challenges they experienced over the years – including procrastination, difficulty managing time, forgetfulness, and emotional overload – are related to undiagnosed ADHD.
Hershko further emphasizes that this is not laziness or lack of ability, but rather a difficulty in attention regulation stemming from neurological differences.
According to her, many of those diagnosed were able to compensate for the difficulty over the years, but at the cost of ongoing effort and burnout.
Regarding coping, Hershko notes that professional diagnosis is the first and most critical step.
After that, treatment can be tailored, including medication at a personalized dosage, along with emotional support and cognitive-behavioral coaching that provides tools for time management, organization, and emotional regulation.
This combination, she says, enables a significant improvement in quality of life and sense of control.
Hershko heads an institute for the diagnosis and treatment of ADHD for children and adults, where professional assessment and personalized treatment processes are available.
According to her, a correct diagnosis is not a luxury but a vital necessity, and even at a later stage, meaningful change can be achieved and daily coping can be eased.
The Gali chain enters the world of fragrance and skincare for the first time and launches the NEXUS premium collection – a line of 10 niche perfumes for women, men, and unisex.
The perfumes were developed in collaboration with European companies, feature a high concentration of essences (30%–40%) for long-lasting wear, and come in designed bottles.
The collection includes three fragrance families with standout scents for different audiences.
Launch offer: 199 NIS per perfume or 2 for 300 NIS, available in chain stores and on the website
The Korean skincare brand B:Lab is launching in Israel and is now sold in Super-Pharm as part of the expansion of the K-Beauty category.
The flagship product is a matcha soap based on antioxidants and green tea extracts, for gentle cleansing, balance, and skin soothing.
The brand focuses on gentle formulas that strengthen the skin barrier, with ingredients such as cica, panthenol, and ceramides, and is suitable for a wide range of skin types.
Alongside the soap, cleansing balm, cleansing gel, and cleansing oil are also offered, at prices of approximately 39.90–49.90 NIS.
Available in Super-Pharm branches and online.
Dr. Fischer is launching a new gentle shower cream from the Emol Sensitive series, designed for extremely sensitive skin and for daily use for the whole family – from infants to adults.
The product provides 48-hour moisture, helps nourish the skin and strengthen its protective barrier, and is enriched with cotton oils, aloe vera, and pro-vitamin B5.
The formula is dermatologically tested, free of parabens, colorants, and animal-derived ingredients, and is also suitable for very delicate skin.
The cream comes in a 500 ml pump bottle, with a recommended price of 59.90 NIS, and is available in pharmacy chains and drugstores.
The French brand Lierac Paris is launching a new serum for targeted treatment of redness and skin sensitivity caused by irritation, pollution, stress, and more.
The serum provides immediate relief alongside long-term treatment, strengthens the skin barrier, provides moisture, and helps even skin tone.
It is suitable for all skin types, especially sensitive skin, and contains active ingredients such as bisabolol, ruscus extract, and pro-vitamin B5.
According to clinical data: After one week there was a significant reduction in redness and discomfort, and after 28 days most users reported an improvement in skin appearance and protection against external factors.
The serum comes in a 30 ml bottle, priced at 359 NIS, and is available in pharmacy chains, drugstores, and on the brand’s website
The fashion house GOLBARY is launching a new fragrance series for Spring 2026, including five floral, oriental, and citrus scents inspired by blooming and modern femininity.
Alongside full-size perfumes (100 ml), the brand is also introducing mini travel perfumes (10 ml) in the same scents, for convenient daily carrying.
Price: 149.9 NIS per perfume, and 39.90 NIS for the mini version.
Available in chain stores and on the website
Moroccanoil®, the global leader in oil-infused beauty, introduces the newest innovation to its lineup of nourishing styling products: Texture & Volume Powder. This high-performance powder adds grip and texture for maximum concentrated volume and long-lasting flexible hold.
The product is suitable for all hair types, especially fine or flat hair, with a lightweight formula that does not weigh the hair down or make it sticky.
The powder provides up to 48 hours of lasting volume, allows refreshing during the day without adding product, and carries the brand’s signature scent.
It is enriched with argan oil and a unique mineral complex for enhanced fullness and flexibility.
Recommended price: 110 NIS for 8 grams.
Available in salons and authorized stores nationwide and on the brand’s website
The TODAY brand is expanding its protein snack line and launching a new flavor – vanilla crunch coated in white chocolate, gluten-free.
The snack offers a protein-to-calorie ratio of 1:10, with 18 grams of protein and about 186 calories per unit, and is part of the CRISPY series characterized by a light texture based on rice crisps and without artificial sweeteners.
The product is intended as a convenient protein snack after workouts or between meals, and will be sold in retail chains at a price of approximately 13.90–15.90 NIS.
EcoSupp is launching a new product in the Beadlets series: Innovative capsules combining vitamin C, D3, and zinc in liposomal technology.
The product is based on micro-bead technology for sustained release, allowing improved absorption and continuous nutrient supply throughout the day.
It is intended for daily maintenance of the immune system, skin, and bones, and is suitable for vegetarians and vegans.
The product is available on the company’s website, health stores, pharmacy chains, and health fund pharmacies.
The FACTORY 54 chain is launching a new flagship complex in Ramat Aviv Mall with an investment of approximately 30 million NIS and an area of about 2,000 square meters for women and men.
The complex offers a luxury shopping experience combining fashion, culture, and design inspired by museums and international fashion houses.
The space will feature luxury brands alongside contemporary labels, and later will also include beauty and wellness areas, a champagne bar, and additional services such as personal styling and private fitting rooms.
The complex is designed as a complete leisure experience with spaces inspired by Europe and the East, and will also host community, fashion, and culture events.
