On a day when the heart is filled with blue-and-white pride, there is nothing more fitting than jewelry that carries both deep meaning and a connection to roots.
The jewelry brand Gutgold Jewelry, designed by Moriel Hadar Gutgold, offers exactly this combination – between faith, identity, and unique design.
The brand’s collections were born from a personal journey of spiritual connection and have, over the years, become well known in the world of sacred jewelry. Each piece – handmade in Israel – carries a message, encouragement, and meaning, becoming an item that accompanies the wearer far beyond external beauty.
In honor of Independence Day, choosing jewelry such as a Star of David or a “Chai” necklace gains additional depth – symbolism of Jewish identity, faith, and connection to the land. These pieces manage to be both trendy and timeless, both fashionable and emotionally and spiritually meaningful.
Behind each piece is thought about the woman who wears it – her story, her path, and the desire to give her something small that reminds her that everything is for the best and that she is always guided and supported.
The shopping experience itself is also not left behind – the website is impressive, diverse, and full of unique items not seen everywhere.
The Israeli footwear brand Naot is launching a limited edition of its iconic sandal model “Shahar” for Israel’s 78th Independence Day, in a festive blue-and-white design inspired by fireworks.
The model includes pom-poms and a uniquely designed buckle that can be removed, allowing a combination of festive and everyday looks.
Price: 469 ILS.
The edition highlights local production in the Upper Galilee and support for Israeli industry, and is available for purchase exclusively on the Naot website.
Redefine Meat is launching a special blue-and-white butcher’s edition for Independence Day, in limited release, featuring plant-based products designed for the Israeli barbecue.
The package includes a butcher-style burger and a Mediterranean kebab, developed in collaboration with butchers to simulate a full meat grilling experience.
The products are made in Israel and are suitable for preparation on a grill, pan, or air fryer.
Recommended price: Approximately 72.90 ILS, available in retail chains and selected points of sale.
The kitchen appliance brand Nutricook is launching in Israel the Air Fryer Revolution – an advanced multifunctional air fryer combining grilling, hot-air frying, baking, slow cooking, and steaming in one device.
The appliance features a large capacity of about 8.5 liters, uniform heating technology, and a SizzleMax program for high heat up to 265°, enabling crispy results with less oil and rich flavor. It also includes a smart thermometer for real-time temperature monitoring, a digital display, and built-in cooking programs for easy use.
Its practical design and easy cleaning make it an ideal solution for families and entertaining, saving time and kitchen tools.
Price: 1,290 ILS
Available on the website and through authorized retailers
The PITMASTER network is offering a unique “meat feast” experience that has become a popular alternative to the traditional Independence Day barbecue.
This is a dinner without a fixed menu, including seven meat dishes served in waves, accompanied by a show and hosting by a pitmaster, combining traditional smoking techniques with a festive and communal atmosphere.
Ahead of the holiday, demand is rising as audiences look for a different and shared culinary experience. The chain, operating four branches in Israel, is also expanding internationally with upcoming kosher branches in Miami and New York, establishing itself as an Israeli success story abroad. In addition, it offers private events and customized meat and cocktail workshops.
To mark the 78th Independence Day of the State of Israel, the American lighter brand Zippo is launching a special edition series for Israel, featuring patriotic designs including the Star of David and the Israeli flag.
The series includes a variety of models with different interpretations of national symbols – a glow-in-the-dark lighter with a flag and lion, a gold lighter with saluting soldiers, and a “Israeli fingerprint” design. The lighters can serve as gifts or collectibles, with optional personal engraving at an additional cost.
Price range: 165–252 ILS.
Available in select stores and online.
The fashion brand Diesel presents, ahead of Independence Day, a collection of white T-shirts with a modern fashion twist, combining a clean classic look with a unique waist-tie detail.
The shirts, designed in a light and comfortable style, are especially suited to the Israeli climate and offer a modern fashion interpretation of the essential wardrobe basic. The combination of festive white color with a striking design element creates a chic and expressive look, perfect for the 78th Independence Day celebrations.
This is a versatile fashion item that can easily fit both everyday and festive looks, adding a contemporary touch to any outfit.
Available in brand stores and on the official website
SodaStream is expanding its FIZZ & GO® Stainless Steel thermal bottle series and launching new Independence Day colors – dark blue and light blue. The bottles keep drinks cold for up to 12 hours, are compatible with SodaStream machines, and are designed for convenient daily use.
Price: 129 ILS, and in parallel the company offers a holiday promotion of 78 ILS discount on carbonation machines on the website between April 15–22.
The Max Stock chain is launching ahead of the 78th Independence Day a wide range of festive products including flags, holiday accessories, barbecue equipment, and camping gear – all at affordable prices in one place.
The chain offers blue-and-white items such as Israeli flags, balloons, shirts, clothing accessories, and lifestyle items, alongside full outdoor celebration equipment including tents, mats, lanterns, and coolers. In addition, full barbecue equipment can be found including grills, charcoal, disposable utensils, and folding tables, as well as games and activities for children in the spirit of the holiday.
According to the chain, this year the holiday gains additional meaning of national resilience and unity, and the collection is designed to enable accessible and joyful celebrations for the whole family.
The Israeli ice cream brand Pro Cream, offering protein-enriched ice cream with no refined sugar and a rich creamy texture, is launching new flavors available in retail chains. The flavors include: Coffee Macchiato – ice cream with quality coffee liqueur, Hazelnut – ice cream with 100% nut spread, Salted Pretzel – with sea salt notes in a velvety texture, Dark Chocolate Fudge, and French Vanilla with Madagascar bourbon paste.
All ice creams are dairy-based and contain between 11.6 and 16.9 grams of protein and 191–244 calories per 100 grams, with additional flavors expected soon.
Pro Cream is sold in about 500 points of sale across Israel, including Tiv Ta'am, Noy Hasharon, Wolt, and am:pm, with the full list available on the company website with ingredients, allergens, and nutritional values
ASICS is launching the SUPERBLAST™ 3 running shoes – the new generation of its advanced footwear series, featuring the new FF LEAP foam that provides improved bounce and energy return along with high comfort.
The model includes an upgraded “trampoline” structure, a lightweight and breathable upper, and a weight reduction of about 10 grams compared to the previous generation, delivering a lighter and more dynamic running experience. In addition, the shoe incorporates recycled materials and environmentally friendly manufacturing solutions.
The shoe is available in ASICS stores in Tel Aviv Port, TLV Mall, and Grand Kenyon Haifa, as well as on the brand’s website, priced at 949 ILS.
The laundry brand Sano is launching a new product for laundry care: A 5-in-1 gel and fabric softener in one product, combining cleaning, softening, fragrance, ironing ease, and antibacterial effect.
The product is designed to save time and simplify the laundry process, delivering clean, soft, and fragrant clothes in a single step.
Recommended price: 39.9 ILS for 2.3 liters.
Available in retail chains and selected stores.
Dr. Fischer is launching a body lotion and hand cream series under the KAMIL brand, featuring lightweight formulas that absorb quickly and provide up to 24 hours of moisture.
The series includes a new Fresh Breeze scent alongside Blooming Spring, Sweet Summer, and Romantic Sunset. The products are enriched with niacinamide, vitamin E, shea butter, and almond oil, and are suitable for daily skincare without a greasy feel.
Prices: Body lotion (450 ml) – 29.90 ILS, hand cream (100 ml) – 16 ILS.
Available in pharmacy chains, retail chains, private pharmacies, and the official Dr. Fischer website.
The low-cost cosmetics chain Beautycare is expanding its skincare activity and launching the SOLOACTIVE collection – a series of active facial serums. The series includes five types of serums, each based on a key active ingredient targeting different skin needs, including hyaluronic acid, salicylic acid, niacinamide, vitamin C, and collagen.
The serums are designed to address various skin concerns such as dryness, pigmentation, redness, and fine lines, combining quality with an affordable price. Each product contains 2% active ingredient alongside hyaluronic acid for a total concentration of 2.24%, a relatively high figure in the market.
Consumer price: Approximately 14.90 ILS per serum.
The series is available in Beautycare branches nationwide and on the chain’s online store offering nationwide delivery.
The brand “Savta Tzadika” from Egoz HaKfar is launching a special Independence Day edition of snacks, including watermelon seeds and sunflower seeds roasted in traditional Kurdish style, alongside a variety of premium nuts.
The products emphasize the Israeli “togetherness” experience with authentic flavors and careful roasting processes to preserve freshness and quality, and are designed for celebrations in parks, at home, or with friends.
Prices range from 8 to 25 ILS, available in retail chains across the country and online.
To mark Israel’s 78th Independence Day, the Ofer Malls chain is launching a large-scale campaign featuring 78 special blue-and-white deals across 18 malls nationwide between April 15–21.
As part of the campaign, visitors will enjoy significant discounts, deep promotions, and attractive prices across a wide range of leading brands in fashion, beauty, footwear, and lifestyle.
Among the highlights: Items priced at 78 ILS or special promotions, along with surprises revealed during the campaign days. The initiative is designed to attract the public to a festive shopping experience and strengthen the holiday atmosphere with a colorful and joyful Israeli vibe in the malls.
