El Al announced the reopening of its “Top Platinum” luxury lounge in Terminal 3 at Ben Gurion Airport, following an extensive renovation.
The lounge, designated for the company’s Top Platinum customers, has undergone a significant refresh in recent weeks, aimed at aligning it with international hospitality standards for frequent flyers and premium clients. As part of the work, seating areas were upgraded, quiet workspaces were added, and hospitality areas were expanded, with the goal of allowing passengers to combine rest, work, and a more comfortable pre-flight waiting experience.
Behind the move is El Al’s effort to strengthen the service experience for its business clientele, at a time when competition over the passenger experience – including on the ground – is steadily increasing. Lounges, once considered an added perk, have in recent years become an integral part of the service airlines offer to premium customers.
The current upgrade also included design and technological aspects: The planning was handled by Orly Shrem Architects, which specializes in luxury space design, while the furniture was supplied by Pitaro Hecht, the screen systems were upgraded in collaboration with Samsung, and the wall coverings and flooring were carried out by HeziBank.
Levi Halevi, CEO of El Al, stated that the reopening of the renovated lounge is part of a broader initiative: “We are constantly working to enhance the service experience for all our customers, and especially for our Top Platinum clients. The goal is to create a hospitality experience that is felt in every detail – from the moment you enter.”