Linera launches Cloud Premium 2.0 – a cloud-like sleep experience

The foam that unifies the bed: Linera’s Cloud Premium 2.0 goose feather topper transforms the sleeping experience.

In an era where comfort, practicality, and design meet, Linera presents Cloud Premium 2.0 – a double goose feather topper that turns a good mattress into an especially soft, natural, and luxurious sleep experience. Beyond the sense of luxury, it also offers a smart solution for Jewish beds – one that blurs the feeling of separation and creates a unified and pleasant sleeping surface.

At the heart of the topper is high-quality goose feather filling, creating an airy, breathable, and soft layer. The natural filling gently adapts to the body’s contours, reduces pressure points, and provides a pleasant floating sensation throughout the night, along with natural temperature regulation for comfortable sleep in all seasons.

From my personal experience, at first it felt nice, but I didn’t immediately understand what the “big deal” was. Only after a few nights did I realize how much my sleep improved: My body relaxes faster, sleep is deeper, and the overall feeling is much more indulgent. It quickly becomes a habit, even a small addiction, to the feeling of sleeping on a cloud. Suddenly there are moments when you simply don’t feel like getting out of bed in the morning.

The significant innovation for couples with a Jewish-style bed is the topper’s ability to bridge the gap between mattresses. Thanks to its soft and uniform structure, it creates the feeling of a single surface, reduces the sense of separation, and allows for more continuous and comfortable sleep – without giving up the practicality of separate beds.

On the maintenance level as well, this is a smart product: The topper includes a high-quality, soft 100% cotton cover with a dedicated zipper, allowing easy removal and washing. Four corner elastic straps ensure stable fastening to the mattress, so the topper stays in place throughout the night.

Cloud Premium 2.0 by Linera not only upgrades sleep quality, but also offers a particularly smart and convenient solution for couples – including Jewish beds – combining natural softness, functionality, and a sense of surface uniformity.

The product comes in a variety of sizes for precise fitting, priced between NIS 689 - NIS 1,349.

The international beauty brand Lancôme continues to strengthen its position at the forefront of innovation and announces a groundbreaking strategic partnership with Swiss biotechnology company Timeline, placing the field of longevity – skin longevity – at the center of future skincare philosophy.

The partnership focuses on Mitopure®, an advanced molecule based on over 15 years of research, designed to improve mitochondrial function in cells through a biological renewal process (mitophagy). This marks a shift from a cosmetic approach of concealing signs of aging to a deeper scientific approach aimed at strengthening skin vitality from within and preserving cellular energy over time.

As part of the collaboration, Lancôme is expected to launch a new skincare series integrating this innovative technology alongside the brand’s exclusive formulations, offering an advanced approach based on biological skin age rather than chronological age. This represents the first global-scale application of Mitopure in the beauty industry, highlighting the growing connection between advanced biotechnology and cosmetics.

This move represents a significant milestone for both entities and emphasizes the new direction of the skincare world – one based on science, innovation, and a holistic view of aging, while offering more advanced and effective solutions for healthy, vital, and radiant skin over time.

The lifestyle brand UGG launches its Spring 2026 women’s collection, including sandals and flip-flops with a summer design that combines comfort, softness, and the brand’s signature style.

The collection presents a modern interpretation of iconic models, emphasizing high-quality materials, sustainability, and the use of recycled fibers, along with lightweight soles for everyday comfort.

Among the standout models: GoldenGlow Embossed with an embossed texture, elegant suede Goldenstar Gleam, and urban-functional Goldenstar Wildwood.

The campaign is led by Elsa Hosk and Rina Sawayama.

The international jewelry brand Pandora launches its Spring 2026 collection, Garden of Dreams – a collection inspired by nature, symbolizing blooming, renewal, and new beginnings.

The collection incorporates delicate symbols such as butterflies, flowers, and clovers, alongside elements of love and connection, in refined designs with touches of pink, green, gold, and silver.

The pieces are handmade and allow personal combinations to create a unique look.

Greg Coffee chain launches its Summer 2026 kosher mehadrin menu across 85 branches, featuring dishes inspired by European and American cuisine, focusing on an updated, rich, and Instagram-friendly brunch experience. The menu, signed by chef Elad Amsalem, combines high-quality ingredients with modern techniques and offers a wide variety of dishes – from indulgent breakfasts like brioche with scrambled eggs and croissant with mushrooms and truffle, to Italian dishes with a twist such as rich pastas and special pizzas.

Prices range from NIS 49 to NIS 87, while maintaining an accessible and affordable experience.

We sampled the menu at the Rosh HaAyin branch, in Afek Park – and to be honest, everything was delicious, well-crafted, and fresh, exactly as one would expect from Greg.

We were happy to discover that a branch of such a high standard has also opened in Rosh HaAyin: The service was excellent, the atmosphere pleasant, and the place clean and well maintained – an overall enjoyable and impressive experience.

In addition, it is especially worth noting the branch manager for his professionalism, personal approach, and the meticulous way he leads the venue, as well as the courteous and service-oriented staff, who work with dedication and provide every customer with a pleasant, patient, and respectful hospitality experience.

There is no doubt that we will return here again and again – and may even adopt this place as our regular restaurant.

The audio brand soundcore launches the Liberty Buds – advanced True Wireless earbuds with Active Noise Cancellation (ANC), combining AI technologies and high-quality, precise sound.

The earbuds feature a semi-in-ear design for maximum comfort and customization, along with Adaptive ANC 3.0 that adjusts noise cancellation in real time. They include four microphones for clear calls even in noisy environments, an advanced driver for rich audio, and support for high-resolution sound.

Highlights include real-time translation in over 100 languages, dual-device connectivity, sweat and light rain resistance, and up to 30 hours of battery life with the charging case.

Price: NIS 399.

The children’s footwear chain nimrod&more launches a new summer collection including sandals and flip-flops for toddlers and children, featuring fashionable designs that combine comfort, innovation, and updated summer style. The collection offers a wide variety of models in seasonal colors, beloved prints, and Disney characters, alongside comfortable everyday solutions.

The models are made of lightweight, breathable materials with flexible soles for good grip and Velcro closures for easy and quick wearing. In addition, the chain also offers options for older children, up to size 39, with updated designs and high comfort.

The collection also includes adidas models with a sporty-urban look adapted for summer, as well as a colorful and cheerful Disney collection with comfortable insoles and adapted straps.

Designed especially for the Israeli summer, with an emphasis on quality, durability, and maximum comfort alongside style that children love, suitable for every moment of the day – from kindergarten and school to vacations and outings.

Dr. Miri Lellouche presents an advanced acne treatment kit developed from clinical experience, focusing on a comprehensive solution for oily skin, pimples, and redness. The kit combines active acids, anti-inflammatory ingredients, and plant extracts, aiming to balance the skin, reduce inflammation, and improve texture over time – even outside a clinical setting.

The kit includes four complementary products – a gentle facial cleanser and makeup remover, an acid solution for skin renewal and pore tightening, an anti-inflammatory lotion for soothing and repair, and a treatment mask for balance and calming. Together they create a synergistic treatment suitable for daily use, even for sensitive skin.

The formulations are based on active ingredients such as salicylic acid, azelaic acid, niacinamide, zinc, and bakuchiol, working together to reduce pimples, regulate oil production, reduce redness, and improve skin tone and texture. The kit is intended for acne-prone, irritated, or seborrheic skin, and also for those seeking a comprehensive solution for acne scars.

Price: NIS 864.

Careline launches Pop Up Mascara – a new mascara with a smart click packaging that opens and closes with a press, ensuring full sealing and long-term formula hygiene.

The mascara is based on the well-known BOLD formula, hypoallergenic and free of parabens, talc, and allergenic fragrance, suitable for daily use.

Moroccanoil®, the global leader in oil-infused beauty, launches a special edition for Eurovision 2026 under the message “BE AN ORIGINAL”. As part of its ongoing partnership with the competition, the iconic treatment oil is offered in a sparkling, designed package inspired by national flags and the atmosphere of the event.

The edition includes an extra 25 ml free (total 125 ml), and comes in two versions – regular and light for fine hair. The oil is enriched with argan oil, softens, nourishes, and adds shine without heaviness.

Recommended price: NIS 180.

The New York skincare brand Kiehl’s launches a new restorative face cream – Ultra Meltdown Recovery Cream, designed for sensitive, dry, and irritation-prone skin.

The cream joins the Ultra Facial line and provides immediate relief alongside up to 96 hours of hydration, while strengthening the skin barrier and protecting against environmental damage and moisture loss.

The formula combines advanced technology and active ingredients that help rapid skin recovery, with visible results within hours and almost immediate comfort improvement. The cream has a light texture, absorbs quickly, and is suitable for daily use even for sensitive skin.

got2b launches in Israel the CURLZ series – a styling line designed for wavy, curly, and coily hair, aimed at preserving the natural pattern and creating defined, bouncy, and moisturized curls.

The series includes products for detangling, styling, defining, and refreshing, with vegan formulas and no silicone.

The dermocosmetic brand CeraVe launches the Skin Renewing series to renew skin appearance and treat early signs of aging while preserving the skin’s natural barrier.

The series combines active ingredients such as vitamin C, retinol, and peptides alongside ceramides, hyaluronic acid, and niacinamide, offering lightweight formulas for daily use, even for beginners.

It includes three products: A vitamin C serum for radiance and even tone, a retinol serum for improving fine lines and texture, and a peptide cream for firming and hydration.

Herbalife announces the acquisition of assets from the British company Bioniq, specializing in personalized nutrition supplements based on health data and biomarkers. The move is expected to strengthen Herbalife’s personalized nutrition field globally, combining existing technologies and distribution infrastructure.

The company targets broad audiences – from the general public to professional athletes, including Cristiano Ronaldo, partner and shareholder in Bioniq. The deal is expected to close in Q2 2026, subject to regulatory approvals, with product launches in Europe and the US later this year and additional markets thereafter.

In Israel, it is noted that this move aligns with rising awareness of personalized nutrition and is expected to bring advanced health and wellness solutions to the local market.

Dani & Galit launches a new keto cookie series with only 1.3 net carbs per cookie and no added sugar, designed for low-carb diets and diabetics.

The series is based on natural ingredients using a Clean Label approach and comes in three flavors: Coconut-lemon, peanut butter-coffee, and chocolate-hazelnut.

Products are available in health stores and supermarkets at a recommended price of NIS 26-28 per package.

McDonald’s Israel launches a new sauce called “Hot Honey” – a combination of honey sweetness with spiciness, offered with nuggets, crunchies, and a dedicated sandwich.

The launch is accompanied by a major campaign featuring rappers Liad Meir and Eden Derso, who created an original song for the campaign.

The sauce is available in all branches and delivery across the country.