When we already thought that the love story between the cameras and Shlomit Malka was over, the beautiful Israeli model returned in a local comeback that many had been waiting for. About a week ago, we were informed that after two years in which she took a break from the modeling world and turned to new areas of interest, the 32-year-old Malka was chosen to serve as the new face of the fashion brand TwentySix, as part of a deal estimated at hundreds of thousands of shekels.
The job, among other things, includes a nice loading of her personal wardrobe with the brand’s clothes, and there is no doubt that the chemistry exists. In a photo she recently posted on her personal Instagram story (370 thousand followers), she presented a summery and vibrant striped dress in its color. It is a one-shoulder dress in a straight cut and maxi length, featuring a red striped print with emphasized hem lines. As befits a fast fashion brand, the price is definitely accessible – NIS 120 for the striped dress, similar to the rest of the new 'Monaco' collection items that tell a clean and refined color story.
She spiced up the look with a golden chain belt, which she placed in the lower waist area, and black sandals designed with crisscross straps and a gold ring embracing the toes.
The recruitment of Shlomit appears to be another step in a strategic–marketing move by the brand, which at the same time continues to develop and grow in additional directions. This week, the company launched its new branch, with an investment of several million shekels in Or Yehuda. Beyond the new location, the changing collections can be found on the online website and at the flagship store in Rishon Lezion.
