Going for style
Straight from Southern California, the iconic lifestyle brand ®UGG not only returns for a new season, it reinvents it. The Spring–Summer 2026 collection takes the brand’s familiar and beloved DNA and refreshes it with bold contrast, surprising textures and unstoppable energy.
The secret of the season: Sugarcane EVA. The models are equipped with a lightweight sole made from sugarcane that absorbs shock and protects the foot – the precise way to step forward in a greener way.
In the lineup:
GoldenGlow Embossed: The boldness is in the details. Who said comfortable sandals cannot be sophisticated? A bold embossed croc texture, a perfect combination of high aesthetics and functionality. The straps are adjustable for a personalized fit and are made of 100% recycled fibers – style with a conscience.
Goldenstar Gleam: The new classic in a Chestnut shade returns in a flattering cross-strap silhouette made of soft premium suede with a supportive insole you simply will not want to take off your feet.
Goldenstar Wildwood: The queen of the street inspired by the hot Gorpcore trend. The Sand Castle model is the ultimate combination between nature hikes and a city stroll: A mix of quality suede and durable ®CORDURA fabric, dominant metal buckles and a look that leaves no room for doubt – you have style.
As part of ®UGG’s vision, the models are produced in factories that support the Rise initiative, promoting responsible production and transparency in the supply chain, alongside support and advancement of women’s equality.
Love in a bottle
Jimmy Choo – synonymous with coveted shoes and luxury fragrance – launches I Want Choo With Love, a new romantic scent joining the brand’s iconic fragrance line. The perfume blends glamour, flirtation and femininity in a floral–fruity composition of raspberry, mandarin and orange blossom notes, a heart of rose, hibiscus and freesia, and a warm base of vanilla, musk and sandalwood. The result: A sweet–elegant scent, soft yet present, with a glamorous and romantic vibe. The bottle, in metallic pink, continues the series’ sparkling design language and expresses the spirit of the fragrance: Love, confidence and chic femininity.
Blue night
The Italian fashion and fragrance brand TRUSSARDI takes the Primo line one step into the night and launches Primo Notte Blu – a new, powerful and intriguing flanker that is entirely a tribute to wild nature. The fragrance was born between boiling lava and a deep sea, at the meeting point between sky, sea and black volcanic stone. This is not just a scent, but a story of contrasts reflecting the modern man. The fragrance is a bold interpretation of the classic fougère family, combining bursting marine freshness, stable woody depth and surprising gourmand touches that leave an unforgettable mark. The inspiration is the raw landscapes of ocean islands: Clear skies blending into dark volcanic rocks. The bottle is designed as a glass artwork, combining modern lines with wild ruggedness inspired by ocean depths. If you are looking for a scent that combines strength with softness and light with darkness, you have found your new partner.
Moving up and upgrading
A mall has long been more than shopping, and Ofer Ramat Aviv Mall takes it a step further with a lifestyle move combining fashion, culinary and experiences under one roof, including the launch of a new culinary floor and an intriguing expansion of the brand mix.
On the new culinary floor, five spots have opened that elevate the leisure experience: Chef restaurant Berta – Italian cuisine from the taboon and fire by chef Yossi Shitrit (co-owner of the legendary David and Yosef restaurant); straight from the Ono Valley arrives Jagger with burgers and meats; Chooka continues to offer Asian food and sushi lovers tasty and precise dishes; McDonald’s is a winning family classic (do not miss the ice cream); and TEABAR brings a London vibe with trendy tea.
And the highlight? A new rooftop with a wooden deck, a future wine bar and launch events and workshops that will turn the mall into a leisure destination. At the same time, the relocation of some restaurants from the second floor to the third enabled an impressive fashion refresh and cleared space for renewing the store mix: Opening of a Zara Home branch, first entry of fashion brand COS and lingerie brand Femina, a first flagship store for SKIMS by Kim Kardashian, a store for No 1 Better by Nicole Raidman, expansion of the luxury store Factory 54, reopening of the Itay Brands store, and soon a premium branch of Zeit für Brot will open – a bakery specializing in quality handmade breads and pastries. If once people came to the mall to buy something and leave, now they come to stay.
Fighting dryness
Suffering from dry and sensitive skin? For this purpose, the New York skincare brand Kiehl's launches Ultra Meltdown Recovery Cream – a restoring face cream that provides immediate relief, lasting moisture and coping with increased dryness. The formula works in synergy to strengthen the skin barrier – an essential component in maintaining healthy, radiant and resilient skin over time. The cream helps protect against environmental hazards, pollutants and loss of essential moisture, and supports rapid skin recovery and hydration for up to 96 hours.
Sculpting the face
The art of facial sculpting has never been so accessible. The international makeup brand M·A·C launches three products in the Studio Fix series. Worried you will not succeed? The brand launches a series of How-To videos (before and after) demonstrating professional techniques. The new formulas blend with the skin and provide control, precision, a natural look and a soft-matte finish.
The products:
Concealer: For even and natural buildable coverage. Camouflages dark circles, redness and localized imperfections. Enriched with caring ingredients that help maintain moisture and freshness. Offered in 44 shades and lasts up to 36 hours.
Liquid contour: A multi-use product that turns into powder upon contact with the skin. The texture allows buildability without breaking, cracking or settling into fine lines. Available in 14 shades and lasts up to 24 hours.
Liquid corrector: For targeted correction of dark circles, under-eye circles, redness, spots and unevenness. Offered in 5 shades: Mint to neutralize redness; Ochre to blur acne scars and redness on darker skin; Orange to cover under-eye darkness and pigmentation spots; Peach to cover bluish tones; and Pink to brighten. Lasts up to 24 hours.
In the service of the skin
Does your facial skin feel tired? The international dermo-cosmetics brand CeraVe launches Skin Renewing – a skincare line for renewing the skin’s appearance, initial treatment of signs of aging and maintaining the skin’s natural protective barrier. The products (vitamin C serum, retinol serum and a rich peptide cream) contain proven active ingredients: Vitamin C, retinol, peptides, ceramides, hyaluronic acid and niacinamide (vitamin B3). The products are fragrance-free and non-comedogenic.
Breaking through
More than 15 years of scientific research and examination of over 50,000 active ingredients led the brand Nivea to launch for the first time a serum for improving the skin’s appearance, reducing 10 visible signs of aging and supporting its renewal. The serum contains Epicelline®, which works to neutralize the impact of external aging factors such as UV radiation, stress and environmental pollution, alongside three types of hyaluronic acid that create a formula helping reduce the appearance of signs of aging and improve skin vitality.
A holistic experience
Inspired by the Japanese heritage of Shiseido, which has accumulated over 150 years of innovation, the brand launches Ultimune Power Infusing Oil – a holistic care experience for the face, body and hair. The new approach advocates the concept that care and beauty are one whole, a new angle in anti-aging care based on over 30 years of research on the skin’s immune system. The experience is enhanced thanks to a floral–green fragrance of lotus, rose, rosemary, cardamom, ginger and Japanese jasmine, developed inspired by the principles of aromachology with the aim of evoking a sense of calm and energy – an expression of Shiseido’s approach connecting skin, body and mind.
A story with volume
Love voluminous hair? The Moroccanoil brand launches a volume and texture powder for hair, for full-bodied styling and powerful volume. The formula gives the hair stability, texture and flexible hold for a lifted and dynamic look for up to 48 hours. The powder is suitable for all hair types and is an ideal solution for fine, thin or flat hair. The lightweight formula allows gradual build-up of hair body without weighing down, sticking or creating stiffness.
A global menu
Cafe Greg chain launches in its 85 branches across the country a new summer menu with dishes inspired by culinary scenes in Europe and the USA, with an emphasis on brunch meals. Elad Amsalem, the chain’s head chef, created rich dishes from quality ingredients:
Market pastry: Puff pastry filled with chard and cheeses, a hard-boiled egg, kaymak, crushed tomatoes, spinach fondue, cheeses and market vegetables.
Cloud scrambled eggs: Brioche toasted in butter, cheddar and soft scrambled eggs, arugula and a mountain of parmesan.
Country croissant: With a mix of mushrooms and truffles, a poached egg, Emek sauce and parmesan.
French toast crème brûlée: Vanilla cream, kaymak and berry coulis.
The Italian category combines special cheeses with rich sauces: Fettuccine tomatoes and kaymak; spaghetti carbonara; rigatoni burrata with roasted sweet potato and cheese fondue; and broccoli mozzarella pizza with béchamel sauce, spinach and parmesan.
Tropical twist
The Nørdic Mist lineup by Coca-Cola in Israel refreshes with a flavor combination that feels like a vacation in a can: Mango–mint Zero. A new flavor in a 4-can pack joining the fruity sparkling series. The development was tailored precisely to the Israeli palate and maintains the brand’s DNA: Strong carbonation, zero calories and maximum freshness. If you were looking for a light and refreshing way to close the “something sweet” corner without guilt – the exotic mango and the mint “kick” are probably the answer.
A global lineup
The chip snacking experience goes on a world journey thanks to Osem, which gives the classic chip a passport and launches a new edition bringing international flavors straight into the bag: Osem Chips series. The new “World Flavors” edition is renewed with two new flavors inspired by beloved cuisines: Wavy chips in Mexican flavor and wavy chips in Asian flavor. These take the snacking experience on a cross-continental journey with a combination of seasoning inspired by international cuisine, an especially crispy texture and a wavy shape that enhances the flavor in every bite. The packaging received a colorful and bold design in the spirit of the cuisines on which the series is based.
Royal puppies
The super-premium brand Royal Canin launches the “The best choice for life” campaign, helping owners of puppies and kittens provide their pets with a precise, healthy and tailored nutritional start from the very first stage. The campaign is intended to deepen awareness of the importance of adapting nutrition to the developmental stage, breed and unique needs of the young animals.
The puppies will enjoy a gift package including tailored wet food, a food bowl, a measuring cup and complementary accessories: For puppies, a leash and a waste collection bag will be included, and for kittens, a play ball and a professional information leaflet. At selected points of sale, stands with a QR code will be placed for filling out a short questionnaire and receiving a tailored nutritional recommendation for the young animal. On the food bags, a QR code appears for a recommendation for the daily portion according to the animal’s weight. The gift packages are made of 90% recycled cardboard.
