The international sports and lifestyle brand, Puma, continues to expand its activity in Israel and opens a new flagship store in the Big Fashion Glilot complex – the complex in the Sharon that has become a worthy pilgrimage site for Israeli consumers since its opening at the end of February of last year.
The new store offers a 360° experience with over 400 models, alongside new collections, international collaborations, professional performance items and leading trends from the street worlds. As part of the store launch, the brand presents the current summer collections for the year 2026 and the main focuses of the season – from the HYROX collection to collaborations with Represent (among others) and many more. This is in addition to the return of the iconic suede models and the strengthening of the low profile trend with models like the beloved Speedcat, which adheres to a minimalist urban aesthetic or in other words – the wet (and accessible) dream of every common fashionista.
As mentioned, one of the models most identified with the brand returns to center stage: The PUMA Suede. Since the 70s, the model crosses worlds of sports, music and street culture and in the summer season of 2026 it receives a contemporary update – with preservation of the classic silhouette alongside innovations in shades, textures and details.
The SELECT premium line continues to expand the boundaries of sports fashion, with a prominent collaboration with the brand Represent for the coming summer. The collection offers a modern interpretation of the basketball world through wide cuts, a combination of technical fabrics and premium textures and a color palette that ranges between American classics and modern cleanliness. This is a line that balances between functionality and fashionable expression and appeals to both sports enthusiasts and the fashion audience.
