The hair care brand L'Oréal Paris is launching a new care series in Israel under the Elvive brand, intended for women dealing with fragile, thin hair and hair loss due to breakage.
The new series, Growth Booster, was developed in L'Oréal laboratories and combines a complex called Aminexil-RTM, which includes Aminexil, Niacinamide, and Ginger. According to the company, the formula is designed to assist in strengthening the hair fiber and maintaining root flexibility, with the aim of reducing breakage and improving the appearance of the hair.
L'Oréal notes that factors such as stress, fatigue, nutrition, genetics, and climate changes may affect hair strength and appearance, and therefore a dedicated care routine for home use was developed.
The series includes three products:
• Strengthening sulfate–free shampoo for gentle cleaning of the scalp and hair
• Silicone–free conditioner designed to provide softness and flexibility to the hair fiber
• Scalp serum for direct application to the roots as part of the care routine
According to company data, combined use of the series' products assisted in reducing hair loss due to breakage and improved the appearance of hair density within the framework of tests conducted by the brand.
Recommended retail prices:
Scalp serum: NIS 52.90
Shampoo: NIS 32.90
Conditioner: NIS 32.90
Available at pharmacy chains throughout the country.