The hair care brand Kérastase is launching the new Gloss Absolu series in Israel, a hair care and restoration series that promises to provide shine, moisture, movement, and frizz control, without weighing the hair down.
The series combines advanced science with nourishing and restorative ingredients, and is specifically designed for hair prone to frizz, dryness, and loss of shine.
At the heart of the series lies Hydra Glazing technology, which operates in three stages: Intensive infusion of moisture into the hair fiber, smoothing the hair texture to create a uniform and shiny appearance, and creating a protective layer against external humidity to prevent frizz.
The formulas are enriched with hyaluronic acid, glycolic acid, and wild rose oil extract from France, which help nourish the hair and provide a soft, radiant, and vibrant look.
The series includes a variety of care and styling products:
Hair oil for shine and frizz control without a heavy sensation
Gloss shampoo for moisture and shine
Hair mask for deep nourishment for thick and frizzy hair
Multi–purpose lotion spray for heat and humidity protection
Leave–in styling cream for frizz control for up to four days
Conditioner for enhancing shine
And moisturizing cream shampoo for gentle cleansing with intensive moisture.
Additionally, Kérastase is launching its first hair perfume, featuring a luxury fragrance inspired by Tuscany, designed to refresh the hair between washes.
Leading the global campaign for the series is Hollywood actress Sydney Sweeney, who will also appear in the Israeli campaign launching soon.
• How much: NIS 135–250
• Where: At authorized salons, stores, and online sites