Eli Lahav and his son Amir Lahav continue to expand their successful network Boom as they have opened the 20th branch of the network in Ofakim. Hundreds of residents came to be impressed by the new branch located in Ofakim's new business district (at 2 HaRatach Street). The branch spans 1,800 square meters and offers over 20,000 diverse items.
Immediately upon the opening of the branch in Ofakim – which is currently undergoing a development momentum of its own – hundreds of customers filled the new location. The first customers enjoyed the vast selection in the new store alongside especially attractive prices.
As mentioned, this is the 20th branch of the Boom network, while according to Amir Lahav, son of Eli Lahav, despite the impressive number, this is only the beginning. On the agenda is the opening of additional new branches. Starting in the coming days and over the next three months, new Boom branches will open in Kiryat Ata, Rishon LeZion, Nof HaGalil, and Yavne.
Eli Lahav, who arrived in Ofakim together with his son Amir and daughter-in-law Orly, was honored with the fixing of the Mezuzah at the new store. Standing alongside his son Amir and representatives of the Ofakim Municipality – Deputy and Acting Mayor Rabbi Shlomo Azran and City Manager Yoram Nachman – Eli Lahav offered a blessing over the fixing of the Mezuzah and the successful path the network is taking. In his words of blessing to the employees upon the opening of the new branch, the owner and entrepreneur Eli Lahav said: "Especially in these days, it is important to me that the residents of Ofakim and the surrounding area know that here in the new 'Boom' branch, they will be able to find all the necessary products at unbeatable prices."
The Mayor of Ofakim, Itzik Danino, welcomed the opening of the branch and stated that the arrival of the 'Boom' network in Ofakim is part of the great momentum the city is experiencing.
In recent years, Lahav has been the owner of several leading real estate companies in Germany and a partner in Delek and in solar energy production companies in Israel. Eli Lahav's son Amir and his daughter-in-law Orly work alongside him to promote the supermarket network with full vigor. "As stated, we are only at the beginning of the road," emphasizes Amir Lahav.