The international fashion brand Michael Kors is relaunching its flagship store in the Ramat Aviv Mall after an extensive renovation. The new store is designed according to the brand's new and updated concept, in full cooperation with the global teams and in accordance with the international design standard of the brand's stores around the world.
The store spans an area of about 200 square meters and was redesigned with the aim of creating an international, elegant, warm, and soft shopping experience, using natural and luxurious raw materials with combinations of walnut wood, parquet flooring, stainless steel and natural wood furniture, alongside seating areas combining canvas and camel–colored leather. The store's storefront and interior space were also updated in accordance with the new design language.
In honor of the reopening of the renewed store after a renovation estimated at about NIS 2 million, the brand's new summer collection is being launched, inspired by summer vacations, which combines seasonal colorfulness of light blue, white, sand, and light yellow alongside natural textures, crochet fabrics, straw and raffia, and light yet precise feminine cuts. The collection is launched in Israel in synchronization with the international summer launches.
From maxi skirts, elegant evening dresses, soft cuts with a vision of the summer scenery of Saint–Tropez, to tailored items and resort chic suitable for "day–to–night" looks – for all hours of the day. The design language continues the line presented in the brand's recent runway shows in New York: A combination between the polished world of American luxury and natural, unpolished, and even slightly rustic elements, with an emphasis on items that feel luxurious yet effortless.
The bags category, and the accessories as a whole, receives a particularly central place this season as well, with an emphasis on handcrafts and natural textures. Among the prominent bag models, one can find the new IZZY bags, which combine unique weaving techniques and textures that emphasize the raffia and straw trend that dominates the international summer collections. Alongside these, the iconic Hamilton models are also presented in a new summery interpretation, with combinations of natural materials and woven work. In addition, the ISA and JANA models will be presented: Fashionable straw bags in a variety of sizes and silhouettes, alongside soft suede bags, clutches, and evening bags in elegant finishes.