A smart solution for perfect brows – without the effort. The innovative Israeli brand created by Izabell, which has already established its position in the brow care field with natural growth and restoration solutions, continues to expand and launches a new product that brings a real upgrade to the daily routine: Tinted brow wax – one product that delivers a complete, fast, and precise result.
This advanced 3-in-1 solution combines strong all-day hold, a natural shade that blends evenly with the brow color, alongside nourishing ingredients that help care for the hair. It creates the look of full, shaped, and healthy brows in one simple step, without the need for a pencil, shadow, or permanent tint. The texture is pleasant and easy to work with, does not crumble, and leaves no white residue, ensuring a clean and even look for hours.
The formula is enriched with keratin, vitamin E, and vitamin B5, which help strengthen the hair, improve the overall appearance of the brows, and maintain their health over time. This is a significant advantage, especially for women with thin, sparse, or uneven brows who are looking for an everyday solution that is both aesthetic and treatment-oriented.
The uniqueness of the product lies in its all-in-one approach – not only styling, but also restoration and care – making it easy to incorporate into any makeup routine, even for those who prefer a natural, effortless look.
Bottom line: This is one of the most practical and innovative solutions in the brow category – a single product that simplifies the entire routine while delivering flattering, natural, and healthy-looking results within minutes.
The fashion house Carolina Herrera is launching a new women’s fragrance called “La Bomba,” described as the brand’s biggest launch since Good Girl. The scent offers a modern interpretation of free and dynamic femininity, combining fruity, floral, and amber notes.
The fragrance opens with pitaya, features a floral heart of peony and frangipani, and finishes with a warm base of vanilla and patchouli. The bottle is designed in the shape of a fuchsia butterfly, symbolizing transformation and renewal.
The product will be sold in pharmacy chains at prices ranging from approximately NIS 365–470, depending on size.
The niche perfume brand ROJA Parfums, founded by Roja Dove, is launching a new unisex fragrance: ROJA ISOLA SNOW.
The fragrance belongs to the Isola collection and recreates the atmosphere of a snowy winter island with fresh and crystalline notes: Bergamot and mint at the opening, a floral-fruity heart, and a warm woody base. The fragrance combines alpine freshness with elegant depth and is suitable for both women and men.
The product will be available in selected perfumeries and stores at a price of approximately NIS 1,850 for 50 ml.
The Italian niche perfume brand CASAMORATI is launching the new fragrance TEMPIO D’ACQUA for women and men – a fruity-floral unisex scent inspired by the Thermae Berzieri spa in Italy and the connection between nature, art, and tranquility.
The fragrance combines opening notes of peach, bergamot, and mandarin, a floral-herbal heart with fennel and labdanum, and a warm base of Madagascar vanilla, myrrh, and Ambrofix. According to the brand, the scent is intended to create a feeling of calm, comfort, and an elegant sensory experience.
The new fragrance is the brand’s 18th scent and continues the luxurious Italian line that blends Art Nouveau heritage with a modern interpretation of perfumery.
Recommended retail price: NIS 1,090 for 100 ml. Available at BEYONDSKIN stores, selected APRIL branches, and the Lilit Cosmetics website.
Emporio Armani has launched two new fragrances from the YOU collection: For women – POWER OF YOU, featuring notes of passion fruit, plumeria, and vanilla, and for men – STRONGER WITH YOU POWERFULLY, a smoky and intense scent with notes of mandarin, cherry, lavender, chestnut, and gourmand vanilla.
The women’s campaign is led by Kendall Jenner.
Recommended prices:
NIS 459 for POWER OF YOU
NIS 402 for STRONGER WITH YOU POWERFULLY
Available at Super-Pharm, Be Pharm, Hamashbir, Factory 54, APRIL, and selected perfumeries.
The Original's chain is launching the VISTA LUXE collection by REEF for Summer 2026, combining refined style with everyday comfort.
The collection is based on the anatomical Vista footbed with arch support and upgraded with premium materials such as leather-like straps, microfiber lining, and natural cork coating, alongside a soft EVA sole with improved grip. The designs include a variety of cuts, colors, and heel heights suitable for both casual daytime and evening looks.
The collection offers versatile sandals inspired by the Israeli summer, priced between approximately NIS 329.9–419.9, and is sold in chain stores and online.
Ben & Jerry’s Israel is launching a summer-ready four-pack waffle cone collection in Toffee Crunch flavor, featuring crispy waffle cones filled with rich vanilla ice cream and fudge-coated toffee pieces.
The product offers a convenient eating experience for sharing or personal indulgence and will also be sold individually. The pack joins the brand’s existing multi-pack lineup and will be available in retail chains and selected ice cream shops.
Recommended price: NIS 27.90 for 4 units (400 grams), dairy kosher.
The collagen bank has arrived in Israel: Neutrogena is launching the Collagen Bank™ series, a skincare line designed to preserve skin collagen and help prevent early signs of aging.
The line is based on advanced micro-peptide technology intended to penetrate the skin layers and assist in strengthening and preserving collagen – the protein responsible for firmness, elasticity, and a youthful appearance. According to the company, collagen production naturally begins to decline from the age of 20, accelerated by sun exposure, stress, and pollution, which is why the series follows a “pre-aging” approach – early treatment before visible aging signs appear.
The line includes three main products: A day cream with SPF 30 for sun protection and skin strengthening, a daily moisturizer to support firmness and elasticity, and an eye gel cream to reduce dark circles and puffiness for a fresher appearance.
All products feature lightweight textures suitable for all skin types, including sensitive skin, and integrate into a simple daily skincare routine. The series is available in pharmacy chains at a recommended price of approximately NIS 110 per product.
The luxury haircare brand Kérastase is launching the Gloss Absolu series in Israel – a new line for the care and restoration of hair prone to frizz, combining advanced technology with nourishing ingredients for healthy, shiny, and flowing hair.
The line is based on Hydra-Glazing technology for moisture infusion, hair fiber smoothing, and protection against external humidity, enriched with hyaluronic acid, glycolic acid, and wild rose oil. Products include shampoo, mask, hair oil, conditioner, multi-purpose spray, and leave-in styling cream.
In addition, the brand is launching a hair perfume inspired by Tuscany for the first time. The campaign is led by Hollywood actress Sydney Sweeney.
Product prices range from NIS 135–250, while the hair perfume will retail for NIS 199. The collection is available in authorized salons, selected stores, and the official Kérastase Israel website.
The international makeup brand ANASTASIA BEVERLY HILLS is launching the Magic Touch Blush Trio – a new creamy blush trio with a unique gel texture that provides a natural, fresh, and radiant look. The formula combines rich pigment with nourishing ingredients, blends easily, and melts evenly into the skin for a soft and polished finish.
The palette includes three shades that can be used separately or blended together for customized depth and color using a brush, sponge, or fingertips.
Recommended retail price: NIS 185.
Available at Super-Pharm branches, Beyond Skin, the ANASTASIA BEVERLY HILLS Israel website, and Lilit Cosmetics stores.
SABON is launching the new “The Wonders of Jasmine” care collection with an addictive floral jasmine fragrance inspired by the iconic jasmine flower. Developed in the city of Grasse, France, the line includes body, hair, and home care products such as body scrub, liquid shower soap, body cream, hand cream, hair mask, and a home fragrance diffuser.
The products are enriched with botanical jasmine water and natural ingredients, offering a calming, refreshing, and spring-inspired care experience. A specially designed holiday gift box was also launched alongside the collection.
Product prices start at NIS 35.
The international skincare brand WELEDA is launching a new campaign for the WELEDA BABY category and announcing actress and singer Meshi Kleinstein as the brand’s new face in Israel. The campaign, under the slogan “WELEDA BABY – It’s in Our Nature,” will appear on billboards and digital platforms with an investment of approximately NIS 1M.
The campaign highlights authentic motherhood and the importance of choosing natural skincare products for babies, featuring the WELEDA BABY calendula line made with naturally sourced ingredients and based on 100 years of skincare expertise.
Noa Ziv, VP of Marketing at the Dr. Samuelov Group, stated that the choice of Meshi Kleinstein reflects the brand’s values – combining career, natural motherhood, and reliable uncompromising care for babies.
The diaper brand Babysitter, marketed by Neopharm Consumer Products, is launching a new edition called “An Israeli Story” – diapers and wipes designed with illustrations inspired by classic Israeli children’s books. The move aims to turn diaper-changing time into a fun and bonding experience, with illustrations from beloved books according to diaper sizes.
The products maintain the brand’s quality standards: Up to 12 hours of absorption, suitability for sensitive skin, hypoallergenic properties, and dermatological testing. The wipes, made with 96% water and free from fragrance and alcohol, also feature matching designs.
The concept emphasizes connection between parent and baby through stories from an early age, alongside contributions to language and emotional development. The diapers are manufactured at the factory in Kibbutz Amir, which continues operating during the emergency period.
The edition will be accompanied by a broad campaign, with prices starting at approximately NIS 36.90 for diapers and NIS 24.90 for wipes.
The SAREKAL brand by Dr. Fischer is expanding its children’s haircare line with two new nourishing hair masks.
One is intended for long, curly, or hard-to-comb hair and provides softness, nourishment, and easier combing, while the second suits all hair types and now comes in a new size. The masks are enriched with ingredients such as rosemary, argan oil, shea butter, and provitamin B5 to maintain soft, healthy, and flexible hair.
The products are dermatologically tested, free from parabens and silicones, and intended for daily use as part of children’s hair hygiene routines.
Recommended price: Approximately NIS 39.90, available in pharmacy and retail chains.
The Arca chain is expanding its tools division and launching the international power tools brand DEVON in Israel, to be sold in 20 chain branches, online, and in selected stores.
The brand, owned by Chervon, offers electric and cordless tools for professionals and DIY enthusiasts, focusing on high performance, reliability, and advanced ergonomics. Products launching include screwdrivers, drills, hammer drills, tool cases, and storage solutions.
To mark the launch, the chain will offer introductory promotions including a drill/driver set with batteries and charger starting from NIS 369, an impact driver from NIS 419, and a mobile storage unit for NIS 739.
According to chain CEO Michael Rabinovich, the move is intended to strengthen the company’s commitment to bringing advanced, high-quality tools to Israel for professionals and private customers alike.
Soglowek continues expanding its product range and is launching a new series of products combining flavor, quality, and convenience for quick home preparation. Among the new launches is pepper-coated salami weighing 250 grams from the packaged sausage series – with bold flavor, mild spiciness, and an aromatic touch suitable for sandwiches, hosting platters, hot dishes, or snacking between meals.
The salami joins the company’s packaged sausage line, which includes products such as smoked tea salami, Hermon chicken and turkey, and more.
In addition, Soglowek is also expanding its “Madame Perez” and “Dak Dak Dak” series with new products including South American-style pulled asado cooked using sous vide technology and ready to eat in approximately 2.5 minutes, fresh rice noodles from the “Restaurant Noodles” line designed for quick stir-frying without pre-cooking, and ultra-thin sliced smoked beef pastrami from the “Dak Dak Dak” series containing 18 grams of protein, only 3% fat, and gluten-free ingredients.
The new products are designed to provide convenient and tasty solutions for daily meals, sandwiches, salads, snacks, and entertaining, with an emphasis on freshness, ease of use, and preservative-free products. All products are refrigerated, kosher, and available in retail chains across the country.
Artist Sigal De-Mayo has opened a new gallery at Kikar Kedumim in Old Jaffa, combining art, design, and an interactive creative experience.
The gallery showcases her works alongside those of her mother, Tamar De-Mayo, together with practical items such as bags, scarves, and personally designed accessories.
Visitors can participate in custom creation and recycling workshops and even print personal designs on products on-site.
De-Mayo, who worked for approximately 22 years in New York City, brings a colorful and urban visual language inspired by cities around the world and aims to create a calming community space that combines art, creativity, and human connection.
