The fashion and hosiery brand ZOHARA is expanding its shapewear category and launching a new collection based on natural and breathable modal fabric, with an emphasis on comfort, lightness, and a soft feeling throughout the day.
The new collection was developed after years of work in the shapewear field and offers a new approach to body shaping, one that attempts to combine contouring with a feeling of daily comfort, without creating heavy pressure or a feeling of suffocation.
The brand explains that the collection is based on ZOHARA's familiar and beloved silhouettes, but this time in a new version made of high-quality, exceptionally soft, and pleasant-to-the-touch modal fabric, which is designed to enable longer and more comfortable wear.
The collection includes shaping shorts and shaping panties made of modal fabric, alongside Ultra Light models made of an exceptionally lightweight fabric, designed for those who prefer subtler shaping with a maximum feeling of lightness.
According to the company, the breathable fabric allows for good airflow and a soft feeling even during long hours of wear, while the cuts themselves are designed to smooth and shape the abdomen, waist, hips, and buttocks, while maintaining comfort and precise support.
ZOHARA notes that in the new collection, an emphasis was also placed on combining functionality with a flattering design, with an adaptation to the female body and the use of high-quality fabrics that provide support without compromising comfort.
• How much: NIS 165–235
• Where: At the ZOHARA store, 255 Dizengoff Tel Aviv, and on the website