Hair loss has long ceased to be a rare phenomenon or one that characterizes only men. According to international data, about 40% of women will experience significant hair loss during their lifetime, and one out of every three people reports a worsening of hair loss during periods of stress and mental tension.
Modern life, which is accompanied by continuous stress, lack of sleep, and hormonal changes, also affects the scalp and hair. The result is familiar to many: More hairs on the pillow, in the shower, or on the brush, along with a sensation of thinning and hair that looks weaker and more brittle.
Against this background, the hair care brand Kérastase launches in Israel the scalp serum from the GENESIS series, which is designed to strengthen hair during periods of stress and tension and to help reduce hair loss and hair breakage.
The serum was developed specifically for weak and brittle hair, and it is based on a combination of active ingredients including Aminexil, caffeine, and ginger root, which are known for their ability to strengthen the hair fiber, improve hair resilience, and support a healthier environment for the scalp.
The brand explains that this is a daily leave–in treatment, with a light texture that does not weigh down the hair, featuring a luxurious fragrance designed to make usage part of the daily care routine.
According to Phil Ben Hamu, hair stylist and Kérastase ambassador in Israel, the Genesis series was developed with the aim of addressing hair loss that is not genetic in origin, but rather appears following stress, pregnancy, hormonal changes, or an unbalanced diet.
"In such situations, blood flow to the scalp may weaken, something that affects the oxygen supply to the hair follicles and may contribute to hair loss", he explains. "A scalp massage can assist in improving blood flow, but since it is not always possible to perform it on a daily basis, the Genesis serum was developed as a supportive alternative".
According to him, consistent use of the serum may help in strengthening the hair fiber and reducing breakage over time.
The entire GENESIS series focuses on treating fragile hair and preventing hair breakage, using a holistic approach that combines scalp care with strengthening the hair from the root to the ends.
• How much: NIS 220
• Where: Kérastase salons, Super–Pharm Online, Super–Pharm Gallery, Deal Cosmetics, and Terminal X