If there is a moment when you realize a vacation was truly successful, it is when you do not feel like going home. This is exactly what happened during our stay at the EVE EILAT hotel from the ADAM Hotels chain – a precise, calm, and well-designed experience that manages to balance a comfortable family vacation with a contemporary boutique vibe.
This time we arrived with the kids, and we quickly realized it is one of those rare places they simply do not want to leave. The large pool became the central focus for them (and for us), with a comfortable space, lounging areas, and plenty of room to run around and enjoy themselves. From our perspective, it is the perfect combination: They are busy and happy, and we can truly relax.
From the very first moment, it is clear this is a different concept: A spacious lobby with clean lines, natural greenery that brings calm to the eyes, and an atmosphere that feels more like a designed resort than a classic city hotel. The design draws inspiration from the desert and the Red Sea, a combination that works very well and creates a pleasant sense of disconnection from routine.
The rooms are especially spacious, which is very significant when traveling with children, with luxurious premium beds, large showers, and smart entertainment systems. The balconies overlooking the Eilat mountains or the hotel area add small moments of calm within the family fun.
Alongside the family experience, the hotel manages to maintain a pleasant and not-too-noisy atmosphere, with shared spaces that also allow you to pause for a moment, sit quietly, or even work peacefully.
By the way, for those looking for a more intimate vacation, it is worth getting to know ADAM Boutique Eilat – a sister hotel with a different character: More couple-oriented, more elegant, and with a refined urban touch. There you will find a small and intimate pool, an impressive gym, and designed treatment rooms that add a layer of true indulgence. The highlight is the Bianca restaurant – a successful blend of Italian and Mediterranean cuisine, with an atmosphere that feels almost European.
The chain, which also operates the FIORI 41 and HOTEL 1935 hotels in Tel Aviv, manages to maintain a consistent line: Refined design, personal service, and the feeling that someone truly thought about the small details.
At a time when many are looking for a nearby, accessible, and safe vacation, the chain has also emphasized the security aspect, with protected spaces and full preparedness, so you can vacation with peace of mind.
Prices start at approximately NIS 800 for two nights at the hotel in Eilat.
In conclusion, this is a vacation that manages to suit everyone – both parents looking for peace and comfort, and children who simply want to have fun. It is definitely a hotel you come back to.
And if you are already in Eilat, a visit to the Underwater Observatory Park is an experience you should not miss.
Summer of sharks at the Underwater Observatory Park: The park in Eilat invites the whole family to a summer event with special activities, guided feeding sessions, a visit to the shark world, a rare fish exhibit, and a sea turtle pool. In addition, visitors will enjoy a new innovative panoramic 3D film, behind-the-scenes tours, a cruise on the Coral 2000 ship with a transparent floor, and even diving in the shark pool for certified divers. Families who take a photo at the entrance photo station will be able to return to the park for two additional days free of charge. Entry price for 3 days including the film: NIS 129 per adult, NIS 109 per child from age 3.
For details and bookings, visit the Underwater Observatory Park website.
The luxury eyewear brand Victoria Beckham Eyewear is launching in Israel exclusively at ERROCA by Super-Pharm, with its 2026 collection launching simultaneously worldwide.
The collection, created in collaboration with the Italian optics giant Safilo Group, combines elegant and precise frames with tailored style and everyday comfort, inspired by Victoria Beckham’s signature fashion line. The models offer luxurious design, refined color palettes, and high-quality materials suitable for both everyday looks and elegant evening wear.
Price range: NIS 1,099–1,799.
The dermo-cosmetics brand CeraVe is launching a new summer 2026 sun protection series that includes three SPF50/50+ products, combining high protection with advanced skincare and strengthening of the skin barrier. The series includes a nourishing body and face lotion suitable for the whole family, a balancing face lotion for normal to oily skin with a matte finish, and a nourishing face lotion for normal to dry skin.
The products are enriched with three essential ceramides and MVE technology for gradual moisture release, absorb quickly, leave no white marks, and are suitable for sensitive skin. The face lotions are designed for daily use and under makeup, with hypoallergenic and fragrance-free formulas.
Prices: Body and face lotion NIS 69.9–89.9, face lotions NIS 99.9. Available in pharmacies and drugstores.
The fashion brand Nine West presents for summer 2026 the natural raffia trend – one of the leading trends that perfectly connects to a vacation, sun, and sea atmosphere. The lightweight and breathable raffia material, once associated mainly with relaxed beach looks, receives a modern interpretation this season and becomes a central fashion item in everyday wardrobes as well.
In the brand’s summer collection you can find shoes, bags, and accessories made of raffia in shades of classic black, warm camel, and combinations with natural straw tones – creating a precise balance between a natural look and quiet luxury. Among the items: Heeled sandals, flat ballerina shoes, summer flip-flops, and matching bags.
The uniqueness of the trend lies in the combination of natural soft texture with precise cuts and clean lines, creating a light, relaxed yet polished look – one that feels free but looks stylish.
Prices:
Shoes – starting at NIS 299.90
Bags – starting at NIS 379.90
Available in brand stores nationwide and on the official website.
The French dermo-cosmetics brand URIAGE is launching the Power 3 deodorant, offering a triple action of odor neutralization, sweat reduction, and 24-hour protection.
The deodorant is alcohol-free, absorbs quickly, and does not leave white or yellow stains on clothing. It is suitable for all skin types, including sensitive skin and people with excessive sweating, and is dermatologically tested.
Volume: 50 ml.
Recommended retail price: NIS 70.9.
Available in pharmacies and selected drugstores across the country.
The GENESIS SUN series by Dr. Fischer is expanding with two ultra-light tinted face lotions that combine SPF50, hyaluronic acid, and 24-hour moisture. The lotions provide light coverage for an even, matte, velvety look, help blur skin imperfections, and are suitable as a makeup base.
The formula includes vitamin E and green tea for environmental protection, is water-resistant, non-comedogenic, oil-free, and suitable for sensitive skin. The series comes in two shades – light and medium – in 50 ml packaging at a recommended price of NIS 74.90, available at Super-Pharm, selected pharmacies, and the Dr. Fischer website
The luxury brand JACK KUBA launches its Resort 2026 collection, inspired by the beaches of Capri, with an emphasis on combining fashion, comfort, and a precise vacation look.
The collection includes shaping swimsuits and bikinis in a variety of cuts such as strapless, halter, and one-shoulder, along with complementary resort items – kaftans, kimonos, pareos, beach bags, and hats – creating a complete summer look with an Italian vibe. The designs feature flattering cuts, high-quality fabrics, and refined details that create an elegant yet relaxed appearance.
Prices: Shaping swimsuits starting at NIS 980, bikinis starting at NIS 539, and beachwear starting at NIS 189. The collection is available in brand stores and online.
Feldman launches the 2026 ice cream season with a new and refreshing product series. Among the launches: Sherbet ice pops in fruit flavors (tropical mix, watermelon-melon, and banana), an upgrade to the Yogurtia brand with “Yogurtia Plus” featuring chocolate crisps now also as a single ice cream bar, and a “Heart” bar combining vanilla ice cream, candy, and crunchy chocolate coating.
The products are designed to offer a refreshing summer experience at accessible prices and are already available in retail chains, with further innovations expected throughout the year.
The German beer brand Paulaner is expanding its product range and launching “Paulaner Hell” in Israel – a Munich-style lager with 4.9% alcohol, light and refreshing, especially suited to the local climate.
The new beer joins the brand’s well-known wheat beer and is characterized by a golden color, elegant body, and a mild hoppy finish. It will be sold in cans and 500 ml bottles, priced at approximately NIS 10–12.
The launch is carried out by Tempo, the official importer, and is expected to expand the brand’s consumer base in Israel.
