Every bride–to–be is looking for the precise combination between fulfilling a fashion dream and a sane, accessible financial solution, without compromising on elite studio quality – and successful photos for "worthy" social media documentation. Exactly for this purpose, the leading Israeli fashion designer, Dror Kontento, is continuing the annual tradition that has long since become a pilgrimage – and announces the unprecedented sale of the fashion house bearing his name.
As part of the sale, which will open later this week and last for 3 days only, between the dates of May 27–29, 2026 (Wednesday–Friday), bridal gowns will be offered straight off the rack and from previous collections at an unprecedented price range for pieces costing from NIS 500 and up to NIS 5,000. And anyone who has already happened to check rental prices for bridal gowns, knows that this is indeed a precedent that should not be missed – especially if you are among the fans of the brand.
Every year, hundreds of women from all over the country visit the studio, and this year peak demand is expected. The gowns offered in the sale come in a particularly wide variety of styles, matching Kontento's iconic, hugging, and celebratory signature style since the opening of his studio in 2013. In order to provide a wide and embracing response to every woman, the stock includes a rich offering of sizes as well as a diverse solution for all levels of modesty. In addition, as a response to the growing need for luxurious and accessible evening wear, this year a limited and coveted stock of evening gowns from the fashion house will also be put up for sale at prices of NIS 1,000 and up to NIS 5,000, with the evening items being sold on Friday only.
The big sale will take place at the designer's studio at 158 Herzl Street, Tel Aviv, without the need for prior coordination. It is important to note that in a sale like this, there are no exchanges, returns, or alterations on purchased items (operating hours 09:00–17:30, Friday until 14:00).