The Sapir Group is expanding its operations in northern Israel and is launching a new and first-of-its-kind shopping complex in Afula, spanning approximately 2,000 meters, which combines the Netto Hisachon discount chain and the Zol Stock chain under one roof. The new complex, established with an investment of approximately NIS 10 million, opened at 5 Yosef Barzilai Street in the heart of the city of Afula.
The new branch, spanning an area of approximately 2,000 square meters, is the 12th branch of the Netto Hisachon chain, and it operates under a joint model with Zol Stock, within which customers will be able to perform their shopping for food, home products, kitchenware, toys, textiles, and lifestyle products in a single complex and in a continuous, convenient shopping experience.
The connection between the discount chains is designed to expand the shopping offering for consumers by combining complementary categories in one complex, and reflects a growing trend in the retail sector, within which chains seek to centralize a wider variety of products and services in one complex, with the aim of enhancing the consumers' shopping experience. The move comes during a period of accelerated growth for the discount giants.
Oren and Avinoam Sapir, owners of the Sapir Group, stated: "We continue to expand our operations throughout the country out of a desire to allow as many families as possible to enjoy affordable and convenient shopping, especially during a period when the cost of living is felt in every home in Israel. The connection with Zol Stock allows us to further expand the response to customers and centralize many shopping solutions for them in one place, while maintaining the values that lead us: Service, variety, and fairness. The opening of the new complex in Afula is part of our ongoing expansion momentum and our commitment to provide consumers with a high-quality shopping experience alongside accessible prices."
The move joins the growth momentum of Netto Hisachon and Zol Stock, which continue to expand their operations and invest in developing new branches throughout the country.