International makeup brand Anastasia Beverly Hills is expanding its professional makeup collection with the launch of two new products designed for beauty enthusiasts and professional makeup artists: The Cosmos Eyeshadow Palette, inspired by the wonders of the galaxy, and the Pro Brush A23 Large Tapered Blending Brush.
The highlight of the launch is the Cosmos Eyeshadow Palette, which combines neutral shades with shimmering and color-shifting hues, featuring highly pigmented, long-lasting formulas that allow users to create a wide variety of looks, from everyday makeup to dramatic evening glamour.
Joining the palette is the new A23 blending brush, designed for applying highlighter, blending eyeshadows, and contouring while delivering professional precision and a flawless finish.
The Cosmos Eyeshadow Palette is priced at NIS 253, while the brush is priced at NIS 141. Both products are available on the brand's website, at Super-Pharm stores, Beyond Skin stores, the Beyond Skin website, and Lilit Cosmetics.
SILICA Launches a New Professional Hair Straightener with Advanced Plate Technology
Hair styling brand SILICA has introduced a new professional hair straightener designed for both salon professionals and home users, combining powerful heating performance with advanced technology that adapts to different hair types.
The straightener features floating titanium plates that adjust to the natural structure of the hair and roots, allowing smooth, gentle styling without pulling the hair. It also includes a dual heating system that distributes heat evenly across the plates for effective results in a single pass.
The device reaches temperatures of up to 260°C, and is controlled via a built-in digital display, and includes a smart locking mechanism for safer storage and convenience.
The straightener is available through authorized retailers and hair salons at a recommended retail price of NIS 650.
Golden Mall to Launch New Platinum Floor in Summer 2026
Golden Mall is set to launch its new Platinum Floor during the summer of 2026, a major expansion project with an investment of approximately NIS 100 million.
The new 12,000-square-meter floor will include 30 stores, flagship locations of international brands, and a complex featuring 12 designer kiosks.
Among the brands already announced are Victoria's Secret, Adidas, Flying Tiger Copenhagen, Toys "R" Us, Shoofra, Soho, Parfois, and additional brands, with more international names expected to be revealed in the coming months.
At the same time, the mall is carrying out an additional NIS 70 million renovation project that includes upgrading retail areas, renovating facades, installing digital screens, landscaping improvements, and upgrading lighting systems.
Golden Mall, which opened in 1993, spans 110,000 square meters, houses approximately 400 businesses, and welcomes around 25,000 visitors daily, increasing to approximately 40,000 during holiday periods.
Visit the Instagram page, and also the Facebook page.
SCOOP Launches Summer Collection for Children Ahead of the Summer Vacation
With the start of the summer vacation, footwear chain SCOOP is launching a new children's summer collection featuring sandals, flip-flops, and sneakers for boys and girls in sizes 21–35.
The collection is designed for a wide range of summer activities, from beach and pool outings to family trips, outdoor games, and everyday wear.
The styles combine comfort, durability, and fashionable design, offering a variety of colors, prints, and summer-inspired looks. According to the company, the collection provides affordable footwear options that allow parents to purchase multiple pairs for different summer activities.
Recommended retail prices: Flip-flops from NIS 29.90, sandals from NIS 99.90, and sneakers from NIS 99.90.
The collection is available at SCOOP stores nationwide.
NYX Professional Makeup Launches JELLY JOB Lip Gloss Collection in 12 Shades
NYX Professional Makeup is launching JELLY JOB for Summer 2026, a new lip gloss collection featuring 12 shades that deliver a glossy, radiant, juicy finish.
The formula is enriched with peptides and cherry oil to help nourish the lips while providing softness and lasting hydration.
The gloss features a unique silicone applicator for precise and even application and can be worn alone or layered over lipstick to enhance shine and color.
The recommended retail price is NIS 55, and it is available at pharmacy chains and retailers across Israel.
Maybelline New York Launches Lifter Serum Concealer
Maybelline New York has introduced Lifter Serum Concealer, a lightweight serum-textured concealer that provides buildable full coverage while delivering a natural, even, and radiant finish.
The formula is enriched with peptides, caffeine, grape extract, and pigments to help conceal dark circles, signs of fatigue, redness, and skin imperfections.
It blends seamlessly into the skin, leaves a soft, luminous finish, and features a wide XL applicator for easy and precise application.
Available in four shades, the concealer is suitable for everyday use, combining makeup and skincare benefits.
Recommended retail price: NIS 45.
Product size: 11 ml.
Available at retail chains, pharmacies, and selected perfumeries.
Super-Pharm Expands Its K-Beauty Selection with New SOME BY MI Retinol Products
Super-Pharm is expanding its K-Beauty offering in Israel with two new products from Korean skincare brand SOME BY MI's retinol line.
Designed for younger users and first-time retinol users, the products combine retinol, retinal, and bakuchiol to provide gentle yet effective anti-aging care.
The new products include:
Retinol & Bakuchiol Bubble Toner (100 ml), designed to smooth skin texture, reduce the appearance of pores, and minimize imperfections. Price: NIS 89.90.
Retinol & Bakuchiol Dual Cream (50 ml), intended for daily use to improve skin texture, elasticity, and the appearance of pores. Price: NIS 84.90.
Both products are available at Super-Pharm stores and on the chain's online store.
Himalaya Launches Acne Clear+ Skincare Line in Israel
Skincare brand Himalaya is launching its new Acne Clear+ skincare line in Israel, designed for blemish-prone skin and formulated with 98% naturally derived ingredients.
The range includes a cleansing gel, serum, moisturizing gel, and targeted treatment pen, combining natural salicylic acid, Centella Asiatica, and neem to help address blemishes, redness, clogged pores, and excess oil without drying out the skin.
The products are vegan, cruelty-free, suitable for daily use, and distributed in Israel by BeBalance.
Dr. Lellouche Launches New Anti-Aging Moisturizer
Premium skincare brand Dr. Lellouche has introduced Refresh Me, a new facial moisturizer designed to provide an instant boost of hydration while helping prevent premature skin aging.
The formula combines hyaluronic acid, peptides, plant-derived stem cells, and moisturizing ingredients to help maintain skin hydration while reducing the appearance of wrinkles.
According to the brand, the cream is also suitable for dry and sensitive skin, leaving it feeling soft and nourished from the very first application.
The recommended retail price is NIS 325 for a 50 ml jar, and it is available on the brand's website.
Kiehl's Launches New Pore-Minimizing and Skin-Smoothing Treatment
New York skincare brand Kiehl's has introduced Rare Earth, a new treatment designed to minimize the appearance of pores, smooth skin texture, and prepare the skin for makeup application.
The product serves as the final step in a skincare routine before applying makeup, creating a smooth, even base suitable for all skin types and tones, including sensitive skin.
The formula combines Amazonian white clay to absorb excess oil, LHA to refine skin texture, and beta-glucan to soothe and hydrate the skin.
It also helps protect the skin from pollutants and particles that may clog pores while improving makeup wear throughout the day.
Recommended retail price: NIS 199 for 30 ml.
Available at Kiehl's stores, selected Super-Pharm branches, the brand's websites, and selected retailers.
Herbalife Expands the HL/SKIN Collection with a New Night Cream
Herbalife is expanding its HL/SKIN skincare collection with a new night cream based on advanced Korean skincare technology.
The product joins the existing range, which includes a facial cleansing gel, niacinamide serum, eye cream, firming cream, and hand and body lotion.
The night cream is enriched with squalane and glycerin to provide long-lasting hydration, improve skin appearance and texture overnight, and help reduce visible signs of aging.
The range is suitable for both women and men, developed in collaboration with international skincare experts, and formulated without parabens.
The recommended retail price of the night cream is NIS 260, and it is available through Herbalife distributors.
Dr. Fischer Launches New Ultrasol Summer Sun Protection Collection
Dr. Fischer has introduced a new summer range of Ultrasol sun protection products featuring transparent SPF50 sprays with broad-spectrum UVA/UVB protection.
Designed for summer use, the collection offers refreshing fragrances including pineapple, coconut, and watermelon for a more enjoyable application experience.
The products are water-resistant, provide up to 24 hours of hydration, absorb quickly, are enriched with antioxidants including vitamin E and green tea, and have been tested on sensitive skin.
Each 200 ml product carries a recommended retail price of approximately NIS 70.90, with an introductory price of approximately NIS 44.90.
The products are available at pharmacy chains and through the company's website.
NUXE Launches New SPF50+ Sun Stick Serum
French skincare brand NUXE, known for its naturally derived ingredients, is expanding its sun protection collection with the launch of Sun Stick Serum SPF50+.
The new serum stick combines high UV protection with anti-aging skincare benefits while providing lasting hydration.
Its formula includes rosemary extract and vitamin E to help prevent the appearance of dark spots while delivering an invisible finish suitable for everyday use.
The brand recommends applying the product generously before sun exposure and reapplying throughout the day to maintain optimal protection.
Alongside the launch, NUXE recommends pairing the stick with other products from the collection, including Sun Oil Gold Spray SPF50, a shimmering tanning oil for the face and body that provides protection against both sun rays and blue light while giving the skin a radiant glow.
The recommended retail price of Sun Stick Serum SPF50+ is NIS 115.
It is available through the Lilit Cosmetics website, the Super-Pharm website, the Guilty website, pharmacies, and selected retail locations.
La Roche-Posay Launches ANTHELIOS UVAIR Sun Protection Series
Dermocosmetic brand La Roche-Posay is launching the ANTHELIOS UVAIR series, which includes three sun protection products with SPF50+ combining broad UVA/UVB protection with active skincare ingredients and lightweight, imperceptible textures on the skin.
The range includes a transparent serum, a tinted serum, and a sunscreen stick, all developed for daily use in hot, humid, and urban conditions, offering a natural, fresh look alongside high protection and comfort.
The products are priced between NIS 109.90 and NIS 124.90.
They are available at pharmacy chains and pharmacies across Israel.
URIAGE Launches New Acne Treatment with High Sun Protection
French dermocosmetic brand URIAGE is expanding its HYSEAC line for combination to oily acne-prone skin with the launch of Hyseac 3-Regul SPF50+, a treatment designed to reduce acne and prevent its recurrence while providing high sun protection.
The new product contains salicylic acid and zinc, helping reduce pimples, blackheads, and enlarged pores while improving skin texture and preventing premature aging caused by sun exposure.
It is fragrance-free, has a lightweight fluid texture, and leaves an invisible finish suitable for daily morning use as part of a skincare routine.
The product joins the HYSEAC line, which includes a variety of cleansing, moisturizing, and acne treatment solutions.
Recommended retail price: NIS 124.90 for 50 ml.
Available at pharmacy chains, specialty stores, and selected pharmacies across Israel.
WELEDA Expands Booster Line with New UV Face Fluid SPF30
Skincare brand WELEDA is expanding its booster line with the launch of a UV face fluid with SPF30, combining immediate UVA/UVB protection with hydration, natural radiance, and daily skincare benefits.
The lightweight formula absorbs quickly, leaves no white residue, and provides up to 24 hours of hydration.
It is based on 100% natural ingredients, enriched with moringa oil and light-reflecting pigments for a radiant and even skin appearance, and is cruelty-free.
Recommended retail price: NIS 95.90 for 30 ml.
Available online and in selected stores across Israel.
L'Oréal Paris Expands ELVIVE Glycolic Gloss Haircare Line
L'Oréal Paris is expanding its ELVIVE Glycolic Gloss haircare line with two new products: A spray serum and a conditioner designed to deliver shiny, smooth, and soft hair.
The formulas are based on glycolic acid, helping smooth the hair fiber and create a “glossy hair” effect.
The spray serum can be used on wet or dry hair to reduce frizz and refresh hair throughout the day, while the conditioner completes the routine by adding softness and shine after washing.
The products will be available at pharmacy chains and selected stores.
Recommended prices: Approximately NIS 50.30 for the spray serum and approximately NIS 30.20 for the conditioner.
Crema MEN Launches DEFENSE Gel Deodorant Series for Men
Crema MEN is launching the DEFENSE series, a line of gel deodorants designed to provide up to 48-hour odor protection while maintaining a lightweight texture that does not leave white marks on clothing.
The series includes three scents: Classic, intense, and refreshing, and comes in a new modern package design.
Each deodorant weighs 75 grams and is priced at approximately NIS 20.
The products are available in retail and pharmacy chains across Israel.
Quick Launches Marble-Design Cleaning Wipes with Luxury Hotel Fragrance
Cleaning brand Quick, distributed by Neopharm Consumer Products, is launching a new line of wet cleaning and disinfecting wipes that combines functionality with design.
The new series comes in black and white marble-inspired packaging and a fragrance reminiscent of a luxury hotel, aiming to turn a cleaning product into a home décor element.
The wipes are designed for cleaning various surfaces and have antibacterial properties that, according to the company, eliminate 99.99% of bacteria.
Recommended price starts at NIS 9 for a pack of 50 wipes, available in supermarkets and private retail stores across Israel.
Triumph Trident 800 Launches in Israel
Albar Moto, the official importer of Triumph motorcycles in Israel, is launching the Trident 800, a new roadster designed for riders seeking a combination of performance, technology, and sporty design.
The model features a 798cc three-cylinder engine producing 115 horsepower, along with a six-speed gearbox with a quickshifter that allows gear changes without using the clutch.
The motorcycle features a lightweight chassis, adjustable Showa suspension, and advanced safety systems including ABS and cornering traction control, three riding modes, cruise control, Bluetooth connectivity, and a full-color TFT display.
It also features a muscular design with full LED lighting and multiple color and accessory options.
The Trident 800 comes with a two-year unlimited mileage warranty and a service interval of 16,000 km or once a year.
The launch price in Israel is NIS 72,990.
