Skincare
Brand news: When Europe arrives in Israel and everything you need for Passover
A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.
Matcha arrives in skincare: The Korean cosmetics brand lands in Israel
Brand news: The influencers reveal the secret and the new scandal
Achva introduces exclusive halva inspired by Dubai sweets
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics
From the shower to the fragrance: The men’s product guide for winter 2026
Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.
Korean-inspired skincare capsules
Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.
Brand news: Thickness does matter and who got a hair transplant
Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.
A new solution for very dry skin: An advanced series also for babies
The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.
New on the shelf
A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Someone had to step up: Noam Kleinstein lands a beauty gig
Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.