Skincare

A trial set for a complete skincare routine – including an immediate firming effect

Five products for a skincare routine from morning to night, allowing a precise introduction to the natural cosmetics brand VOS.

The new trial set by VOS
Purito Seoul

The K-Beauty wave continues: A new Korean skincare brand lands on the shelves

Acnil SkinPro

Acnil SkinPro series: New products that help prevent acne

Dynamic Skin Sculptor by Dermalogica

We tested the new body-sculpting serum – does it work?


Black truffle and 2-second shampoo: 7 hair products that repair summer damage

After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics

Dr. Sivan Mercer MD

From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men

Korean-inspired skincare capsules

Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.

SO.KO by Super-Pharm

Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

A new solution for very dry skin: An advanced series also for babies

The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.

XEMOSE C8+

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s

7 items we loved this week

We couldn’t decide: Zara’s pants or the satin dress from Mango?

Mango

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO