Skincare

Korean beauty product trend: Why what works in Seoul does not always work in Tel Aviv

Gentle layers, sheer sunscreens, and innovative ingredients have made K-beauty a global phenomenon. But Mediterranean skin might need different adjustments.

Korean skin often tends to be more sensitive to irritation from active ingredients, which is why an approach developed there of multiple layers of products in relatively moderate concentrations.
A sign of cumulative damage the skin absorbs over the years. Pigmentation spots.

The spots that don't disappear on their own: What really works against pigmentation?

Despite the urge to remove the pieces of skin, Dr. Egozi warns against doing so

Got sunburnt? These are the common mistakes that make the burn worse

Sea water and chlorine can damage the skin’s protective barrier in different ways

The common mistake most of us make right after the sea or the pool


The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.

SO.KO by Super-Pharm

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.

Bar Refaeli

Brand news: The product that’s blowing up online has arrived

A sweet and beautiful pop-up, the Frenchwoman who sparked a revolution, capsules from Korea, a protocol from Paris, hotel-style bedding, pizza with soul, coffee with an agenda, and fighting wrinkles.

Estée Lauder

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

New protocol for wrinkle treatment

The French dermo-cosmetics brand Lierac is launching in Israel a new skincare series based on pure retinol, offering a two-step wrinkle treatment.

Lierac

Daily cleansing series for face and body

The French dermo-cosmetics brand URIAGE launches a series of cleansing products for the face and body, combining thorough cleansing with preservation of the skin’s natural balance.

URIAGE

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

Shiseido’s new treatment promises clinic results – at home

The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.

SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

Myoglow reviews: Why is It trending in The United States of America?

Skincare.

Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend

Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.

Facial injections.