Austrian drag queen Conchita Wurst won the Eurovision Song Contest on Saturday with a grandiose James Bond-theme-like ballad "Rise Like a Phoenix", before an international TV audience of around 180 million people in 45 countries.

Wurst, sporting high heels, butterfly eyelashes and a full beard, won the competition, defeating the Netherlands' modern country duo The Common Linnets.

It was Austria's first victory since 1966. The contest has been held every year since 1956.