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Dead Sea campaign wins PR award

July 19, 2012 19:58

The Israeli Spokesmanship and Public Relations Association has awarded the Dead Sea New7Wonders of Nature Campaign the "Roaring Lion" award of the year, for its impressive national and international outreach.

While in the end of the elections, which ended on November 11, the Dead Sea was not chosen as one of the 7 Wonders, the association deemed all the elements of exposure conducted by the campaign's leaders as excellent and effective, according to the Prime Minister's Office.

The campaign was led by the Prime Minister's Office and the Tourism Ministry, and included everything from a huge digital countdown ticker on the side of Tel Aviv's Azrieli Tower to interactive virtual lectures for students about the Dead Sea.

"I am proud to accept the award on behalf of the office I head," said Tourism Minister Stas Meseznikov. "This award represents the highlight in our work in promoting tourism to Israel and the Dead Sea in particular. The fact that Israel's rare natural resource received such international support is a source of optimism and pride." -

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