Foreign Minister Avigdor Liberman said that hasbara
must be concentrated in the Foreign Ministry so that a clear, united message can be sent abroad to explain Israel's stance on issues.
"There are so many offices that deal with hasbara," he said, "that it leads to uncoordinated messaging."
In a long-awaited special report published Wednesday, State Comptroller
Micha Lindenstrauss criticized, inter alia
, Israel's public diplomacy messaging, specifically its failure to convince the world that its soldiers acted appropriately when boarding the Mavi Marmara