US hip hop mogul Russell Simmons compared the Israeli-Palestinian conflict to a "beef" between rival rappers that can be solved through dialogue and understanding.
Speaking at President Shimon Peres’s Facing Tomorrow Conference in Jerusalem, Simmons said, "Conflict needs dialogue and dialogue allows peace to grow...When peace comes, and peace will come, the seeds need to be laid for trust and this is only achieved through dialogue."
Simmons was in Israel representing his Foundation for Ethnic Understanding, an organization that seeks to improve ties between Jews and Muslims in the US and the world.
Simmons and Rick Rubin founded the pioneering hip hop label Def Jam, and he has also created the clothing fashion lines Phat Farm, Argyleculture and American Classics. He reportedly has a net worth of $340 million.