Israel's big three mobile carriers - Cellcom, Orange franchisee Partner, and Bezeq subsidiary Pelephone - will announce new sales campaigns in response to the entry of new carriers into the market and the aggressive price competition that has emerged, sources told Globes on Tuesday.

Sources at the veteran carriers say they are not surprised by the prices offered by the two carriers - HOT Mobile and Golan Telecom - and that the carriers were ready to wage war.

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