Aiming to improve what he calls an ever-increasing
deficiency in the quality of young children’s science education, Ken Zwiebel is
expected to see his company’s Einstein Tablets hit the global market on
The Einstein Tablet and several other related “smart” science
tools from the Rosh Ha’ayin-based Fourier Education are now shipping to schools
across the world.
They are dedicated to the study of science and make use
of more than 65 sensors that work with experiments, the company said. Hoping to
provide school children – through high school – with an integrative learning
experience, the tablet incorporates built-in sensors to c o n n e c t with
experiments , interactive multimedia activities and user analysis
“We chose the name ‘Einstein’ because [Albert] Einstein has
become a symbol of curiosity and scientific innovation,” said Zwiebel, CEO of
“We use his name with the consent of the Hebrew University which
is responsible for his intellectual legacy.”
Perhaps the most important
part of the Einstein Tablet for Zwiebel is its ability to unify technology and
content on a single platform. He said it is “a tablet of the future that will
lead to a revolution in the science studies in the education
This he attributes to a simplistic system that allows students
to perform complex laboratory experiments in a tangible way and in a minimal
period of time.
International technological advancements in the past
decade have led to changes in students’ learning habits and education systems,
making the Einstein system a well-suited solution for fast and integrative
scientific experimentation, Zwiebel said.
The Einstein Tablet is composed
of four major elements: Hardware data storage, data analysis application,
reports and work preparation for teachers and rich content, explained
The fully equipped version of the tablet has eight internal
sensors to measure humidity, heart rate, temperature, light, UV, microphone,
accelerometer and GPS. A lighter version has three sensors – a microphone,
accelerometer and GPS.
In addition to the internal sensors are 65
external ones available with mini-USB connectivity, covering topics like
biology, chemistry, physics, math, water quality, human physiology, electricity
and magnetic field, earth sciences and environmental science.
the tablet, Fourier has launched the MultiLab 4 real-time data analysis program
for any computer and the MiLAB data analysis app for Android – and in the future
for iOS – the company said.
For schools that already have computer or
tablet systems that they do not wish to upgrade, Einstein has also created a
device called the LabMate, which can connect to existing computers and tablets
and comes with or without the sensors.
Fourier has been operating in the
field of education technology since 1989, and sells its products in about 60
countries, in multiple languages.
The company collaborates with a leading
technology firms such as HP, Acer and Intel – and 95 percent of sales occur
The controlling shareholder of Fourier is Canadian
businessman Hershey Friedman, also the owner of Azorim, as well as of Dun and
Bradstreet Israel. Fourier is a member of the European Schoolnet organization of
the European Union, which aims to promote technology education among its members
and related countries.
“The world of science education is not new to us,”
Zwiebel told The Jerusalem Post on Thursday.
“What is new to us is
bridging the gap in younger children’s science education.”
Fourier is No.
1 in the Israeli science education technology market and No. 3 in the US, yet
most of the products are not sold domestically. Zwiebel attributes this to the
budgetary deficiencies in the Education Ministry.
Calling the Einstein
products his “brainchild,” Zwiebel said he hopes to see an increased connection
in the future between scientific classroom content and technology, in Israel and
around the world.
Already, Fourier has sold out of the Einstein Tablets
from the company’s initial 2013 production run, and they are now launching a
second one, he said.
With the goal of introducing kids around the world
to a love of science, Zwiebel said he hopes the Einstein technologies can become
“the next great thing.”
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