Facebook users chose the official logo for US President Barack Obama's upcoming visit to Israel. The logo features an amalgamation of the US and Israeli flags, with the words "UNBREAKABLE ALLIANCE," and PRESIDENT OBAMA IN ISRAEL 2013 written in both English and Hebrew beneath the image.
The code name for the visit is Unshakeable Alliance (brit
amim). Last week officials involved in organizing the visit translated this as
Nations United.
National Security Council head Yaa'cov Amidror, who is
coordinating Obama’s visit, told the cabinet Sunday that there will be an
emphasis during this visit on utilizing social media to get the public involved,
as is being done in choosing the logo.
He said a media center will be set
up to accommodate the hundreds of journalists expected to cover the visit, and
that Israel will try to take advantage of the interest to showcase its high-tech
industry.
The PMO on
Sunday uploaded on its Facebook page three different logos for the visit, with
the public asked to “like” its favorite, with the logo garnering the most
positive votes by Tuesday afternoon being the one that will be adapted as the
official logo.
One government official deflected criticism that the logo idea
was kitschy, saying there was a great deal of public enthusiasm in the visit,
and this was one way of tapping into it. He chuckled dismissively when asked if
there would also be a soft drink sponsor.
The runners up logos are featured below:
