A four-minute video detailing how a Holocaust survivor discovered what became of
his father after World War II was awarded earlier this month the DoGooder
Nonprofit Video Awards.
Presented by non-profit video makers See3
Communications and YouTube, the world’s largest online video community, Yes,
That’s My Father, created by the US Holocaust Memorial Museum, was cited for the
“best use of video to tell a compelling story” and won in the annual
competition’s Best Video Storytelling category.
Yes, That’s My Father
features the personal testimony of Sol Finkelstein, who was separated from his
father just days before liberation at Mauthausen.
Finkelstein never knew
what happened to his father and throughout his life wrestled with the guilt that
he might have been able to save him.
After contacting the US Holocaust
Memorial Museum’s World Memory Project, a nonprofit organization that is
currently building the largest free online resource of information about victims
and survivors of Nazi persecution, Finkelstein managed to find out what became
of his father. The project even tracked down a photograph for the aging
survivor, who appears in the video together with his son, Joseph.
always call us the ‘second generation’ because our parents are considered the
first generation and that means that nothing existed before them, but there was
life before them,” comments Joseph Finkelstein in the video.
six years ago, the DoGooder Nonprofit Video Awards recognizes the creative and
effective use of video to promote the work of the nonprofit sector in catalyzing
“With this contest, we get to highlight important nonprofit
stories and help organizations engage with the YouTube audience,” explained
Michael Hoffman, CEO of See3 Communications.
As well as See3 and YouTube,
the awards are also supported by Cisco, a global leader in technology, the Case
Foundation and the Nonprofit Technology Network.
Cisco’s Senior Vice
President Carlos Dominguez pointed out that it was important for nonprofits to
leverage technology and social media.
“They are learning what many
businesses already know – which is that video is quickly moving to the Internet
and becoming an everyday way of communicating,” he said.
This is the
sixth year that non-profits have been recognized for their video making skills
and a $14,000 cash prize and a similar amount worth of products will be divided
up between four winners, including Yes, That’s My Father.
The other three
winners include an account of sexual assault in the US military depicted in
Protect Our Defenders, which won in the Best Small Organization category; Solid
Women, a story of five women rebuilding their community after the 2010 Haiti
earthquake won for the Best Medium Organization video; and Adding Tomorrows, by
the Cystic Fibrosis Foundation, which won Best Large Organization
The four winners, all of which are members of YouTube’s Non-profit
Program, already spent a day with their videos featured on the website’s
homepage and representatives of the organization will also attend the Nonprofit
Technology Network’s (NTEN) annual conference.