President Shimon Peres will launch on Sunday a video clip aimed at encouraging
the public to go out and vote.
The launch will take place at the
President’s Residence with the participation of Central Elections Committee
chairman and Supreme Court Justice Elyakim Rubinstein, and actor, comedian,
journalist and television host Eyal Kitzis, best known for anchoring the popular
satire TV show Eretz Nehederet (“Wonderful Country”).
Kitzis appears with
Peres in the video clip which is part of a campaign headlined “a voter brings a
The clip, which will be released on various social media
platforms, is designed to bring out the masses for the 19th Knesset vote in
reaction to voter apathy during the last two or three national
In the clip, Peres and Kitzis urge members of the electorate
to exercise their democratic right, regardless of which party they may
Kitzis volunteered his services for the clip that was produced by
Yaron Shilon, one of the directors of Eretz Nehederet, and scripted by Sari
Those who view the clip on Facebook will be able to invite four
friends to confirm that they are also going to vote in the January 22
Exercising the right to vote is one of the most important
obligations in a democracy, says Peres, because it ensures that each voter has
some influence, no matter how small, on the future of the nation. The voter
turnout for 18th Knesset election in 2009 indicated that 35 percent of those
eligible did not exercise their right to vote, and Peres is concerned the
percentage may be even higher this time around.
A group of 12th grade
students from around Jerusalem who have all turned 18 are expected to be among
the guests at Sunday’s launch.
Peres wants to impress on them how
important it is that they don’t squander their electoral right.