Standing in a booth amid colorful plastic floral arrangements and an intricate
bouquet of flowers made of used book pages, Orly Rostoker said that she was
waiting for the bride who will walk down the aisle with that bouquet.
would love to find the bride,” Rostoker told The Jerusalem Post at the CleanTech
exhibition hall in Tel Aviv on Tuesday.
Rostoker’s booth, for her still
budding company RB Green Design, was one of dozens of firms, academic
institutions and governments showcasing innovations in the exhibition hall of
the CleanTech 2013 17th Annual International Summit and Exhibition.
of colored plastic bottles, her vibrant floral arrangements sat in the booth in
vine-like and potted form, while disco balls of plastic bags hung from the
ceiling and the book bouquet greeted visitors on a table.
said it’s too yellow,” Rostoker said, pointing to the old, crumpled English
pages of the bouquet. “My kids didn’t want to read it.”
All of Rostoker’s
products are handmade by workers with special needs, and all the colors for the
plastics come from a periphery area in the North, she explained. Rather than
simply recycling materials – which just indicates reuse – Rostoker is
“upcycling” her products – “generating something more desirable and more
environmentally friendly out of used materials,” she said.
the bouquets do not expire as normal flowers would, customers have the option of
returning them after use, as well.
Although putting these bouquets and
arrangements together is a more expensive task than doing the same with real
flowers, Rostoker said that she aims to keep the prices roughly the same. Thus
far, in addition to creating many centerpieces for private clients, she has
decorated a roundabout in Bat Yam as well as the temporary Coca- Cola recycling
store that popped up in Tel Aviv in 2011.
“My father used to say that
somebody junk is somebody else’s treasure,” Rostoker said. “They bloom and