Business & Innovation
Tom Vered next to a spirulina tank..
It’s easy to see why the word “superfood” sounds so attractive.For the chronically ill, there’s the promise of a natural remedy to reduce symptoms and bring a little ease. For nutrition- conscious parents, it’s some kind of health product that you disguise as a milkshake or slip into the kids’ soup – what they don’t know helps them grow. A strong nutritional formula can benefit vegans looking for a dietary supplement. And some, like workers inhabiting office cubicles for long hours every day or students under pressure, don’t want to sacrifice time shopping, cooking, or even eating – they’d prefer a nutritional formula concocted in the blender and gulped down before they take off for the day.
By BARRY DAVIS
By SETH J. FRANTZMAN
By AMIR AFSAI
By CARL HOFFMAN
By SHTERNY ISSEROFF
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