Some 12 bakery and confectionery chains across the country have teamed up with
the NGO One in Nine to raise funds ahead of Breast Cancer Awareness Month, which
takes place in October.
As part of the initiative, known as “My Pink
Cookie” and led by French-born chef Pauline Shoval, the bakeries will be selling
different kinds of limited-edition pink cookies throughout the month.
proceeds from the sale will go to the NGO – which strives to raise public
awareness of breast cancer and advance breast health in Israel – in order to
provide patients and their families with support and information.
two years ago, I did not look at the issue of breast cancer. It didn’t affect
me,” Shoval said in a statement.
“Like most young women, I simply
overlooked the subject.”
After discovering, however, that her mother had
been diagnosed with the disease in 2011, Shoval said she realized that “no one
is immune. It really can happen to anyone.”
According to Shoval, “the ‘My
Pink Cookie’ products aim to raise awareness among women to be tested and stop
the disease in time.”
Among the participating pastry chefs and bakeries
are Eran Shvartzbard, the Shemo bakery, the Reviva and Celia restaurants, the
Dudu Outmezgine bakery, Oren Becker, cafe Idelson 10, the Biscotti bakery, the
Loveat cafe, the Lehamim bakery, the Boutique Central bakery, and cookbook
author Pascale Perez-Rubin.
One in Nine chairwoman Irit Panet said the
NGO was “very excited to be joined by the chefs,” something she said should not
be taken for granted.
“We hope that this activity will make women stop
for a moment in the race of life and get examined,” she explained. “It is
important for every woman age 25 and older to remember to take a combination of
routine tests in accordance with her age and risk group.”
the organization, over 4,000 women are diagnosed with breast cancer each year,
making it the most common form of cancer in Israel. About 900 women die from the
disease every year.
In addition, 25 percent of breast cancer patients in
the country are under the age of 50.
The Israel Cancer Association also
stated that about 90% of patients can be cured if the disease is detected at an
early stage. Fear, lack of knowledge, or misinformation regarding breast cancer
are factors that prevent many women from undergoing early detection exams, the
most effective proven means of fighting breast cancer.