Hasbara

Israel cannot afford to continue losing the information war while winning on the ground.

Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.

Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.

TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.

This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.

If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.

The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.

The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”