Hasbara

Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion

A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.

MK BOAZ Bismuth leads a Foreign Affairs and Defense Committee meeting at the Knesset, in February 2026.
PLO chairman Yasser Arafat (L) waves with prime minister Yitzhak Rabin (R) and US president Bill Clinton after the signing of the Israeli-PLO peace accord, at the White House in Washington, in 1993. Israel was forced into Oslo to reduce international isolation, and it backfired, the author notes.

Israel’s shift from seeking approval to shaping global narrative - opinion

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion

An illustration of a spokesperson's stand with the Israel flag in the background.

A time to act: When citizens must become strategic communicators - opinion


IDF spokesperson to show archaeological proof of Jewish indigeneity to Israel in new book

IDF Maj. Doron Spielman summed up his book "When Stones Speak" thusly: The proof that we have pulled out of the ground shows without a doubt that Jews are indigenous to Jerusalem and Israel.

 DORON SPIELMAN guides former US ambassador to the UN Nikki Haley on the Pilgrim Road excavation, 2020.

Israel advocacy is an additional Iron Dome for our national security - opinion

We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.

 An Iron Dome launcher fires an interceptor missile as rockets are fired from Gaza, in Sderot, Israel, May 10, 2023.

Israel ranked as most destabilizing country according to Global National Brands Index

In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.

 People rally for democracy in Israel before Israeli President Isaac Herzog is scheduled to address congress at the US Capitol building in Washington, US, July 19, 2023

Israel needs a new approach to 'hasbara' - opinion

We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.

 GIDEON SA’AR speaks at a ceremony welcoming him as the new foreign minister, this past November at the Foreign Ministry in Jerusalem. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension, the writer argues.

40 pro-Israel student leaders visit Jewish state for intense leadership trip

These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.

 The students pose for a photograph during a visit to the historic city of Hebron.

Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion

Why is Israel’s PR so bad?

 AMERICAN ACTOR Kevin Spacey visits the Western Wall last month. The writer wonders: Why is Israel’s PR so bad?

Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more

Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.

Foreign Minister Gideon Sa'ar attends the Israel Hayom security conference in Jerusalem, December 1, 2024

It’s time for the Hausdorff perspective - interview

Natasha Hausdorff is a UK lawyer who frequently speaks out on TV in favor of Israel, focusing specifically on countering false narratives that have become widespread in current times.

 NATASHA HAUSDORFF

'More than a sporting event': Jewish star Montana Tucker to perform at Maccabiah 2025

Tucker is expected to perform at the Maccabiah opening ceremony, emcee the Gala event, and help promote the games through her community engagement and social media.

 MONTANA TUCKER and MACCABIAH CEO ROY HESSING pose at the World Jewish Sports Museum at Kfar Maccabiah.

Face It Israel: Showing the true face of Israel beyond the media portrayals

By sharing the true faces of Israel, Face It Israel founder Jamie Boolkin aims to counter antisemitism and anti-Zionism and empower Israelis.

  Face It Israel founder Jamie Boolkin.