For four decades, TOMMY HILFIGER has been redefining American Prep by blending fashion, music, sports and pop culture into a complete lifestyle. From the streets of New York to iconic vacation destinations, the brand has built a world based on self-confidence, optimism and natural charm – a world where style and community meet effortlessly.
Ahead of Spring 2026, the brand opens the door to the personal world of its founder, Tommy Hilfiger, and presents a new global campaign that feels like an invitation to an elegant and stylish garden party. This is the first campaign in a series influenced by beloved destinations around the world, drawing inspiration from Hilfiger’s home in Palm Beach and from the relaxed yet refined West Coast Californian aesthetic.
Leading the campaign are actor Patrick Schwarzenegger (the son of) and his partner, model Abby Champion, alongside an intergenerational lineup of prominent figures from the worlds of culture, music and sports. Iman, the successful model in the international industry and businesswoman, the American musician and Grammy winner with a long-standing career, Lionel Richie, American Grammy Award–winning musician with a long-standing career, the star of “Emily in Paris” – Lucien Laviscount, Machine Gun Kelly and many others.
The campaign was photographed by Lachlan Bailey and directed by Roman Coppola – a member of the famous Coppola family, the son of Francis Ford Coppola, one of the creators of the film “The Godfather”.
“For forty years I have built the brand around endless curiosity, belief in big dreams and a love of connections between people. This season we invited an intergenerational cast to the ultimate spring party–to celebrate personality and modern American style,” Hilfiger announces in a press release. The Spring 2026 collection offers a fresh interpretation of the brand’s classic effortless look. Denim styles in new cuts – barrel for women and relaxed straight for men – in light shades, alongside oversized trench coats, jackets and coats and iconic items such as polo and rugby shirts in new textures and an updated logo.