Footstool in Disguise. Napo’s POP footstool comes with three identities: A regular footstool for resting your feet, a serving tray, and a storage corner. Open it - and you get a serving table. Close it - and there’s extra seating. This is a genuinely practical solution for a small living room or flexible entertaining, not just a design gimmick. It comes in fabric upholstery in three colors.
Price: NIS 690, available online and in Napo stores.
A Suitcase That Streams Netflix. From the outside, it looks like a business suitcase, but inside hides a 27-inch touchscreen with sound. Meet the LG StanbyME GO - a portable smart screen disguised as an elegant suitcase, allowing you to take a home cinema anywhere: To the balcony, garden, or a picnic. The built-in battery lasts up to three hours, the front speakers provide 20W, and it can also transform into a digital game board or record player.
Price: NIS 5,000. Available at LG and authorized retailers.
Your Personal Masseuse. The PRESTIGE armchair looks like another stylish chair, but beneath its cover hides a RAIL-L mechanism that follows the body’s curves, providing massage from neck to hips. Three massage techniques, ZERO GRAVITY position, air compression massage, and even built-in speakers.
Price: NIS 6,900, available in three colors, at the website and Dr. Gav chain stores.
Crayola, Not Just for Drawing. SanDisk partnered with Crayola to create a portable USB-C drive that looks like children’s crayons in nostalgic pastel colors - mango orange, sky blue, lime yellow, and lilac purple - with up to 256GB capacity. Beyond its look, it works with any USB-C device and comes with a backup and file organization app.
Price: NIS 199, available from authorized retailers and at shop.sandisk.com.
Disguised as Wood. It looks like wood, feels like wood, but it’s not wood at all. Porcelain tiles from the Italian brand Cotto Deste come with the texture and look of real wood, without any of the headaches - no oiling, no polishing, no fear of water. Suitable for wet rooms and high-traffic areas, the appearance lasts long-term.
Price: From NIS 150 per sq.m., available at HeziBank.
Not What You Think. Anyone looking at the ceiling in this kitchen will see a designer light fixture. Only those cooking will know it’s actually a range hood. Italian brand Galvamet released a stylish hood, behind which plasma technology removes up to 95% of odors and 99% of bacteria and viruses from the air. The lighting is dynamic and adjustable in tone and intensity. Available in three finishes: Black glass, white, and bronze.
What’s Hiding in the Bag? From the outside, it looks like a regular bag. Inside hides a speaker with sound that fills the yard. The Bag of Riddim 2 by Marley is a portable speaker that comes with a carrying bag made of organic cotton and recycled plastic. It has a 30-meter range and up to ten hours of continuous playback.
Price: NIS 1,190, available online and at the Marley store in Dizengoff Center.
More Than Just a Lamp. From the outside, it looks like a normal table lamp, but inside hides a JBL speaker with 360-degree surround sound. The Govee Table Lamp 2 Pro combines over 200 LEDs with more than 100 lighting scenes, and when music plays - the light synchronizes instantly. Everything can be controlled via app or voice, and the battery lasts up to 4.5 hours without being plugged in. A lamp disguised as a sound system, or vice versa? You decide.
Price: NIS 699, available at selected electronics stores.