Protein Bars, Today
The vigorous entry of the protein brand into the bustling Israeli market does not stop at just entering, and continues with its launches. Rightfully so, of course.
Today’s latest move, from Shestovitz, breaks into another sub-category – savory bars with 20 grams of pea protein and 220 calories per 50-gram bag. The flavors (sour cream and onion, grill, and cheddar cheese) provide an excellent snack-kick, the character is completely vegan, and in general, it fulfills the promises of functional nutrition. Price: NIS 11.90–15.90.
Gluten-Free Protein Bar, Today
At the same time, and considering the approaching holiday, another Today product arrives in the form of a gluten-free protein bar in vanilla and white chocolate flavor.
The bar belongs to the brand’s crispy Crunch series and is based on rice crisps. It contains 18 grams of protein and about 186 calories, managing to deliver enough flavor and satiety in a 51-gram portion even on challenging indulgence days. Price: NIS 13.90–15.90.
