The K-Beauty trend continues to gain momentum in Israel. These days, Super-Pharm is expanding its Korean skincare department and adding the beauty brand ROUND LAB to its lineup, which is considered one of the most prominent brands in the Korean skincare scene in recent years.
ROUND LAB combines science, natural ingredients, and a minimalist and precise Korean skincare philosophy. The brand has gained great popularity worldwide, among other things thanks to a strong presence on social media and the emphasis it places on strengthening the skin barrier, balancing, and providing deep hydration.
The brand’s products use ingredients sourced from Korean nature, including deep sea water and various plant extracts. The central idea behind the formulas is gentle yet effective treatment of the skin, while maintaining moisture and natural balance.
With its entry into Israel, the brand presents two main skincare lines.
1025 Dokdo line
Considered ROUND LAB’s flagship line and one of the most identified with the brand in the Korean beauty world. The line is based on deep sea water from the Dokdo island area in Korea, known for its richness in natural minerals.
These ingredients help maintain the skin’s moisture balance, strengthen the skin barrier, and soothe sensitive skin. Among the standout products in the line is a facial cleanser for gentle cleansing with low acidity, which helps remove dirt and fine dust from the skin and leaves a feeling of cleanliness and a healthy appearance.
In addition, the line includes a toner containing protease enzyme that helps remove dead skin cells and provide hydration, alongside a face cream designed to strengthen the skin’s protective layer and help maintain moisture levels.
Birch Juice line
Focuses mainly on providing deep hydration and daily protection for the skin. The line’s products are based on birch juice, a natural ingredient known for its ability to soothe the skin and provide a feeling of freshness.
Among the products are a facial cleanser that helps remove excess oil, dirt, and dead skin cells, as well as a hydrating toner containing birch sap extract from the Inje area alongside hyaluronic acid, betaine, and panthenol.
Alongside cleansing and skincare products, the line also offers sun protection products. One of them is a moisturizing sunscreen with SPF 50 that combines birch juice and hyaluronic acid to protect against UVA and UVB rays while maintaining the skin’s moisture. The cream is characterized by a lightweight texture, no white cast, and is also suitable for use as a makeup base.
Another product is a Tone Up sunscreen that gives the skin a radiant and even appearance, absorbs quickly, and does not leave a sticky feeling. The formula is enriched with birch juice, hyaluronic acid, and vitamins C and E and is suitable for daily use, also as a primer or as a light substitute for foundation.
• How much: NIS 50-100
• Where: On the Super-Pharm online website as well as in selected branches across the country