Beauty

VICHY brand launches B3 SERUM, a treatment serum for pigmentation and wrinkles that promises to reduce wrinkles and unify skin tone.

Clinique, the skincare and makeup brand, introduces a makeup remover balm made from pure Japanese charcoal.

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.

Discover the latest in beauty and fashion trends: Yoga brand launches skincare line, Japanese icon introduces eye serum, Philips presents hybrid shaving, and fashion takes a celebration!

Make space for peels and purifying masks in your skincare routine.

Palmer's, known in Israel for its maternity and postpartum products under Pure Vision, aims to become a significant player in the hair care market, estimated at around one billion shekels annually.

We tested celebrity, social media personalities, and influencers' lines and came back with recommendations.

The use of a stone for hair removal isn't new; it dates back to ancient Egyptian treatment methods for removing body hair and exfoliating dead skin.

Here are this year’s top shampoos in Israel, ranked based on application, feel of the hair when it’s dry, and scent.

Perfect lipsticks by Kylie, Dyson’s smart hair dryer, haircare series neutralizing brassiness, highly concentrated retinol serum, and new, excellent sunscreens.