The makeup brand Maybelline New York launches Grippy Primer Serum, a primer–serum that connects skincare with long-lasting wear and is designed to create a perfect base for makeup that stays in place throughout the day.
The formula spreads like a light and refreshing serum, absorbs quickly and provides the skin with hydration for up to 24 hours alongside a fresher and fuller look. After application, the texture transforms into a delicate "grip" effect – a light sticky layer that helps makeup adhere better to the skin and remain long-lasting for up to 24 hours.
Beyond durability, the primer is enriched with 2% niacinamide, a well-known ingredient in the skincare world that helps nourish the skin, improve its overall appearance and create a smooth feel before applying foundation. The brand emphasizes that this is a vegan product, non-greasy and does not peel, making it suitable for daily use.
• How much: NIS 65
• Where: In retail chains, pharmacies and selected perfumeries, and also on the company website